Episode 105

Common Website Mistakes and the Aesthetic Practice Owner’s Solutions

by Business of Aesthetics | November 3, 2022

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Many aesthetic business owners think having an appealing website does the trick. But it’s hardly the case. Websites can easily be a waste of money for a number of reasons. This week Jeff and Naren Arulrajah discuss 4 common website mistakes and offer advice on how to avoid them. Tune in now to learn more!

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Key Highlights

  • 02:15 – Introduction to the episode
  • 02:57 – Mistake 01
  • 15:47 – Mistake 02
  • 16:12 – Mistake 03
  • 22:32 – Mistake 04
  • 24:22 – Special offer for listeners 

Listener Reward from Business of Aesthetics

Schedule a FREE consultation session to get a 12-month Marketing Strategy plan to grow your practice and fine-tune your consumer approach.

Learn More about Website Related Marketing

How Patients Buy Aesthetic Services in 2022 & Beyond
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“MUST HAVES” for your website in 2022
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Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.

Naren Arulrajah

Host Naren Arulrajah

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.


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Category: Business of Aesthetics Podcast
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