Episode 101

How Patients Buy Aesthetic Services in 2022 & Beyond

by Business of Aesthetics | October 6, 2022

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To thrive as a business owner in today’s information-driven world, you must be conscious of every single aspect that influences patients’ decision-making. This week, Naren and Jeff join us to talk about how people buy aesthetic services and what businesses can do to drive sales & more!

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Key Highlights 

  • 02:05 – Introduction to the topic 
  • 03:17 – Your first mistake
  • 05:01 – Your second mistake
  • 13:25 – 95% of aesthetic buyers start on Google
  • 15:06 – Answer all the questions in 90 seconds
  • 23:36 – Long tail keywords 
  • 24:45 – Example from Thrive Portland
  • 27:35 – What happens when you use ads and why don’t ads work?
  • 29:42 – Two primary reasons for using a website in 2022

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Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.

Naren Arulrajah

Host Naren Arulrajah

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.


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Category: Business of Aesthetics Podcast
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