The BOA Blog

Ideas worth reading twice.

56 articles on the business side of aesthetic medicine - marketing, operations, finance, and leadership - plus show notes for all 297 podcast episodes.

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Building Out a Successful Retail Program at Your Aesthetics Practice

A retail skincare program can be a powerful, yet overlooked , revenue driver for a med spa, dermatologist, or plastic surgeon. In fact, Guidepoint Qsight reported in 2023, U.S. aesthetics practices generated…

June 11, 2026 · 7 min read

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56 articles

ArticleJune 11, 2026 · 7 min read

Building Out a Successful Retail Program at Your Aesthetics Practice

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ArticleSeptember 25, 2025 · 36 min read

How to Protect Your Aesthetic and Avoid Costly Legal Mistakes

Running a med spa today isn’t just about offering great treatments. You also need to follow important rules from federal and state agencies. These rules cover privacy, safety, and marketing.

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ArticleFebruary 14, 2025 · 4 min read

How to Build Trust with First-Time Patients

Great news! A new patient just walked in. You offer the services they want, and everything seems to be going well. To your surprise, the patient walks out, never to be heard from again. What went wrong? At some…

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ArticleJanuary 31, 2025 · 4 min read

Sustainability in Aesthetic Practices

The beauty industry is one of the top offenders when it comes to environmental pollution, producing at least 120 billion pieces of disposable packaging each year. Since 95 percent of cosmetic packaging is disposed of…

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ArticleJanuary 24, 2025 · 4 min read

Ethical Considerations in the Aesthetics Industry

Medical-related ethics are moral-based principles that impact medical procedures and surgical care. Ethical physicians prioritize the health and safety of their patients. It’s important for aesthetic service…

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ArticleNovember 27, 2024 · 5 min read

How to Keep Top Talent Engaged in Your Aesthetic Practice

Employee involvement in and enthusiasm with their respective employers, work, and workplaces. This is how talent research giant, Gallup, defines employee engagement. This global organization has pioneered research in…

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ArticleNovember 21, 2024 · 5 min read

The Blueprint for Managing a Top-Performing Aesthetic Practice Team

The most luxurious amenities. The latest technologies. The value of these features of your aesthetics practice is diminished if your team is lackluster or if your “people” are not as committed to nor as aligned with…

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ArticleNovember 3, 2024 · 5 min read

How to Analyze Your Website’s Performance and Make Improvements

Your practice’s website is a sum of many parts. Likewise, the performance of this “online home” for your business transcends a “silver bullet” or singular driver or measure of success. So, when analyzing the health…

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ArticleOctober 24, 2024 · 5 min read

Top Trends in Aesthetic Marketing for 2025

When you are green, you’re growing. When you are ripe, you rot. Those words from McDonald’s mogul Ray Kroc ring true more than 40 years after his passing. Even the most successful legacy aesthetics practices among us…

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ArticleOctober 7, 2024 · 5 min read

The Ultimate Guide to Building a Strong Online Presence for Your Aesthetic Practice

Opportunities abound for your practice. McKinsey & Company reports the global injectables market alone is growing at 12% to 14% each year. These findings are obviously welcome; however, as investors see those…

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ArticleSeptember 24, 2024 · 5 min read

Email Marketing Strategies that Work for Aesthetic Practices

Not everyone is “text-savvy.” Likewise, not all consumers are enthralled about getting updates via social. Yet, many of us still keep and have access to at least one email address, to the tune of four billion users…

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ArticleSeptember 23, 2024 · 3 min read

Why Every Aesthetic Practice Needs Video Marketing in 2024

Video marketing has become one of the most effective ways for aesthetic practices to attract new clients, show their expertise, and grow their business. In an industry where appearance matters, video marketing allows…

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Ideas worth reading twice.

Building Out a Successful Retail Program at Your Aesthetics Practice

Building Out a Successful Retail Program at Your Aesthetics Practice

How to Protect Your Aesthetic and Avoid Costly Legal Mistakes

How to Build Trust with First-Time Patients

Sustainability in Aesthetic Practices

Ethical Considerations in the Aesthetics Industry

How to Keep Top Talent Engaged in Your Aesthetic Practice

The Blueprint for Managing a Top-Performing Aesthetic Practice Team

How to Analyze Your Website’s Performance and Make Improvements

Top Trends in Aesthetic Marketing for 2025

The Ultimate Guide to Building a Strong Online Presence for Your Aesthetic Practice

Email Marketing Strategies that Work for Aesthetic Practices

Why Every Aesthetic Practice Needs Video Marketing in 2024

One useful idea for your practice, every week.

Reading is step one. Doing is step two.