The "business" of aesthetic medicine is fiercely competitive. Business strategy needs general techniques like distinctiveness and focus for success in this cutthroat industry as aesthetic medicine specialists look to position their practices within the present business climate of cosmetic surgery. As a Business owner yourself, this could be taunting for you.
That is why we bring you the experts in the industry weekly to share their success stories and mistakes they learned from to help you escalate your practice growth.
It may seem impossible to establish a social presence in the healthcare or medical fields. It must be acknowledged that people looking for cosmetic services will use search engines to locate the best options on websites like Instagram, Facebook, or YouTube. But brand uniqueness is a key component of digital marketing that Social Media Marketing concentrates on.
To establish your online presence and attract more potential customers, you can use Ekwa Marketing. Ekwa provides thorough digital marketing services that are tailored to your practice's needs and financial constraints.
Jeffrey Richmond is an award-winning expert in the aesthetic industry who specialises in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.Read More
As a self-described "serial entrepreneur," Naren Arulrajah finds his purpose in serving others and helping medical practice owners, doctors, spa owners, and other professionals in the dermatological, plastic surgery, and aesthetic fields find success and personal fulfilment.
Naren is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions.Read More