Who are we?

The business of Aesthetics (BusinessOfAesthetics.org), founded by Naren Arulrajah and Jeffrey Richmond, is a modern platform that uses today’s latest technologies to bring outstanding leaders in Dermatology, Plastic Surgery, and Aesthetics together to not just achieve more but experience fulfillment in their practice.

founded by Naren Arulrajah and Jeffrey Richmond

The "business" of aesthetic medicine is fiercely competitive. Business strategy needs general techniques like distinctiveness and focus for success in this cutthroat industry as aesthetic medicine specialists look to position their practices within the present business climate of cosmetic surgery. As a Business owner yourself, this could be taunting for you.

That is why we bring you the experts in the industry weekly to share their success stories and mistakes they learned from to help you escalate your practice growth.

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Increase the number of NEW patients coming to your practice with our support!
Rank in Google, SEO & stand out from the rest!

It may seem impossible to establish a social presence in the healthcare or medical fields. It must be acknowledged that people looking for cosmetic services will use search engines to locate the best options on websites like Instagram, Facebook, or YouTube. But brand uniqueness is a key component of digital marketing that Social Media Marketing concentrates on.

To establish your online presence and attract more potential customers, you can use Ekwa Marketing. Ekwa provides thorough digital marketing services that are tailored to your practice's needs and financial constraints.

BOA Events

BOA Services

for aestheticians
for aestheticians
Are you an aesthetician looking to buy smart and safe? We will assist you with price negotiation,& the entire buying process. It is entirely free for you.
for manufacturers
for manufacturers
Are you a manufacturer or a provider in the aesthetic industry? Get connected with 60,000+ Aesthetic practitioners in the BOA industry directory.

Why People Love Us

Be Part Of Our Aesthetic Community

Associate a thriving community of successful aesthetic industry professionals, where we discuss success stories, past lessons, present trends, and future development in global aesthetics.

Our Business of Aesthetics Facebook Group consists of 3.7K aesthetic practitioners, who share their insights on various topics in the community, along with experts in the niche hosting panels and webinars.

Meet Jeffrey Richmond

Jeffrey Richmond

Jeffrey Richmond is an award-winning expert in the aesthetic industry who specialises in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

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Meet Naren Arulrajah

As a self-described "serial entrepreneur," Naren Arulrajah finds his purpose in serving others and helping medical practice owners, doctors, spa owners, and other professionals in the dermatological, plastic surgery, and aesthetic fields find success and personal fulfilment.

Naren is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions.

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Naren Arulrajah
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