Business of Aesthetics - Your Success Matters!

The "business" of aesthetic medicine is fiercely competitive. Business strategy needs general techniques like distinctiveness and focus for success in this cutthroat industry as aesthetic medicine specialists look to position their practices within the present business climate of cosmetic surgery. As a Business owner yourself, this could be taunting for you.

That is why we bring you the experts in the industry weekly to share their success stories and mistakes they learned from to help you escalate your practice growth.

Listen to the most prolific professionals in the aesthetic industry!

It may seem impossible to establish a social presence in the healthcare or medical fields. It must be acknowledged that people looking for cosmetic services will use search engines to locate the best options on websites like Instagram, Facebook, or YouTube. But brand uniqueness is a key component of digital marketing that Social Media Marketing concentrates on.

To establish your online presence and attract more potential customers, you can use Ekwa Marketing. Ekwa provides thorough digital marketing services that are tailored to your practice's needs and financial constraints.

SPEAK TO EKWA’S DIGITAL MARKETING ADVISOR, RYAN DAVIES ABOUT HOW EKWA CAN HELP IN YOUR MARKETING JOURNEY

Why People Love Us

Business of Aesthetics - I think people put their most honest opinion out to share with others. Dr. Rick Moore

Dr. Rick Moore

This has been the most honest source of info and opinions about the aesthetic industry. I appreciate everyone’s candid responses and sharing. Dr. Christine Lee

Dr. Christine Lee

I want to thank you for the Business of Aesthetics. I mean what you've put together is a multi-specialty, multi-disciplinary platform. I get on it every morning. When I check my texts, my emails, I hop on Business of Aesthetics. I see what's new and I've tried to be an active participant in it. I think that you've really found a niche; that was an unmet need as we're fond of saying in medicine. So thank you for helping to meet the need! Dr. WM. Philip Werschler

Dr. WM. Philip WerschlerMD, FAAD, FAACS

Love this group! Angela Lacy

Angela Lacy

Being in the Aesthetics industry for over 20 years, I’ve experienced so much. I truly enjoy being able to share the good, the bad, and the ugly. Thank you for the platform to do so. Kristina Sabo-Casel

Kristina Sabo-Casel

I'm a fan of the podcast. I've seen a bunch of episodes already, and I learned something from each one. What you guys are doing with this podcast, and just in general, I think it's so important for the whole community. Dr. Daniel Kaufman

Dr. Daniel KaufmanFounder & medical director - Discreet Plastic Surgery

Great investment cost zero dollars but is an excellent investment of time! Its called the Business of Aesthetics. Jennifer Peden

Jennifer PedenBOA Community Member

I sincerely enjoy and learn from this group! Thank you for adding me!. Larissa Z. Scanlan

Larissa Z. Scanlan

Thanks for creating this group. I enjoy learning from others and sharing knowledge and experiences. Dr. Beatriz H. Porras

Dr. Beatriz H. Porras

I enjoy this group so much and I love the wealth of knowledge shared. Grace Atkinson

Grace AtkinsonSpa Manager
SafiraMD Medical Aesthetics

I love the podcast and the FB group and the community you are building. Cassie Lane (CRNA, DNAP)

Cassie Lane (CRNA, DNAP)Founder of Injectables EDU

Supporting Business of Aesthetics has been a smart pivot from the old ways (Pre Covid) of doing business spending tens of thousands of dollars at tradeshows and industry meetings!

Since trade shows have been put on hold, I've been searching for new ways to engage with my vendors and potential customers! Business of Aesthetics (BOA) gave me the opportunity to be heard by thousands of decision makers in the aesthetics industry! Finally, my messages are being heard and we are influencing physicians and companies to make good decisions.

For years I have been trying to share with the industry how customers can be taken advantage of by finance companies that use misleading terms. For example 7.9% APR, over a 5 year term, is same as 3.9% Simple Interest . Now that I've partnered with Business of Aesthetics, and started sharing our message, several vendors have approached me about how they are no longer going to partner with finance companies that mislead practice owners! Any company that is doing good honest business and wants to build a relationships with 20,000+ decision makers in the aesthetic industry will benefit by working with Business of Aesthetics. Tony Tydlacka

Tony TydlackaPresident: iLease Works

Jeffrey Richmond is an award-winning expert in the aesthetic industry who specialises in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Meet Naren Arulrajah

As a self-described "serial entrepreneur," Naren Arulrajah finds his purpose in serving others and helping medical practice owners, doctors, spa owners, and other professionals in the dermatological, plastic surgery, and aesthetic fields find success and personal fulfilment.

Naren is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions.

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