Supporting Business of Aesthetics has been a smart pivot from the old ways (Pre Covid) of doing business spending tens of thousands of dollars at tradeshows and industry meetings!

Since trade shows have been put on hold, I've been searching for new ways to engage with my vendors and potential customers! Business of Aesthetics (BOA) gave me the opportunity to be heard by thousands of decision-makers in the aesthetics industry! Finally, my messages are being heard and we are influencing physicians and companies to make good decisions.

For years I have been trying to share with the industry how customers can be taken advantage of by finance companies that use misleading terms. For example, 7.9% APR, over a 5-year term, is the same as 3.9% Simple Interest. Now that I've partnered with Business of Aesthetics, and started sharing our message, several vendors have approached me about how they are no longer going to partner with finance companies that mislead practice owners! Any company that is doing good honest business and wants to build relationships with 20,000+ decision-makers in the aesthetic industry will benefit by working with Business of Aesthetics.