Meet Our Founders

Jeffrey Richmond

Jeffrey Richmond

Jeffrey Richmond is an award-winning expert in the aesthetic industry who specializes in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety are at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments. Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices. 

In addition to being the founder and president of West Coast Laser, Co-owner of Thrive Aesthetic Center and the co-host of the Business of Aesthetics Podcast, Jeff serves as a consultant for The Doctors Company in addition to multiple international equipment manufacturers, and has been featured in Beauty Wire Magazine, BTL Buzz, and the Growing Dermatologist Podcast. He is known for his dynamic patient marketing techniques and patient retention strategies to help ensure that physicians are successful with their newest technologies both now and for years to come.

After growing up in Southern California, Jeff graduated from California State University – Chico. He now lives with his daughters in Portland, OR and loves to coach lacrosse and play golf in his spare time.

Jeff Richmond featured in Beauty Wire Magazine

Jeff Richmond featured in BTL Buzz

Jeff Richmond interviewed on Growing Dermatologist Podcast — “Important Metrics in Running Your Practice”

Naren Arulrajah

Naren Arulrajah

As a self-described “serial entrepreneur,” Naren Arulrajah finds his purpose in serving others and helping medical practice owners, doctors, spa owners, and other professionals in the dermatological, plastic surgery, and aesthetic fields find success and personal fulfilment. 

Naren is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. 

Giving back to the dental and medical communities has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment. Naren surrounds himself with other leaders that are as passionate about success and fulfilment as he is and working synergistically to improve the medical field.

In addition to serving as a speaker, consultant, author, and inspirational innovator, Naren is the co-founder of the Business of Aesthetics Community, co-host of the Business of Aesthetics Podcast, founder and host of the Growing Dermatologist podcast, and founder and host of the Growing Plastic Surgeon podcast. Naren was honored by  AceTech Ontario in 2014 with their Leadership Initiative Award.


The Philosophy of Naren Arulrajah, Pioneer in Digital Marketing for Doctors

Naren Arulrajah featured in Practical Dermatology Magazine

Naren Arulrajah featured in Modern Aesthetics Magazine

Naren Arulrajah featured in Cosmetic Surgery Magazine

Naren Arulrajah featured in Practice Path MD Magazine