Episode 63

How to Make 2022 Your Best Year Yet with Digital Marketing

by Business of Aesthetics | December 16, 2021

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The CEO of Ekwa Marketing, Naren Arulrajah, shares insights on what you need to focus on to dominate the online searchers looking for the services you provide in your region.

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About Naren Arulrajah

Naren Arulrajah is the CEO of Ekwa Marketing, one of the few Digital Marketing companies purely focused on helping aesthetic practice owners, dermatologists, and plastic surgeons grow and succeed in their businesses.

Key highlights

  • 05:01 The Importance of Digital Marketing for an aesthetics practice & what metrics to focus on
  • 06:26 The metrics Ekwa looks at daily
  • 12:48 The other metrics you should focus on
  • 19:11 How can these metrics determine your practice growth?
  • 24:23 The Importance of the “About Us” page in your website

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Book a Free Marketing Strategy Meeting with Ekwa Marketing


Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.

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Category: Business of Aesthetics Podcast
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