Episode 9

6 Principles of Influence

by Business of Aesthetics | September 17, 2020

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In this week’s episode, Jeff and Naren discuss the 6-Principles of Influence, and how doctors and practice owners can use these principles in their practice to influence their patients and staff. They also discuss how to effectively use each of these principles in day-to-day life to create better results.

Key Highlights

  • Why do doctors need to care about influence?
  • About Dr. Robert Cialdini.
  • What are the influence principles? 
    • Reciprocity
    • Commitment/consistency
    • Social proof
    • Authority
    • Liking
    • Scarcity
    • Unity
  • How to use these principles to influence your aesthetic patients? 
  • What is a moment, and how to create a moment? 
  • How do you apply each of these principles in your practice? 
  • How to make your patients more committed to the choices they make? 
  • What is social proof, and how does it influence your patients? 
  • How do you make your patients look to you as an authority? 
  • How to make your patients like you? 
  • How to use the principle of scarcity to create value? 
  • What is unity, and how does it work?


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Category: Business of Aesthetics Podcast
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