Episode 68

“MUST HAVES” for your website in 2022

by Business of Aesthetics | January 20, 2022

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In this week’s edition, Naren shares insights about the Google updates that every practice owner should focus on this year and create the website accordingly to reach a broader patient population.

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Background of Naren Arulrajah

Naren Arulrajah is the CEO of Ekwa Marketing, one of the few Digital Marketing companies solely focused on helping aesthetic practice owners, dermatologists, and plastic surgeons grow and succeed in their businesses.

Key highlights

  • 01:51 – Major areas in Google that are important for an aesthetic practice website
  • 05:30 – Fundamentals that are important for an aesthetic practice to rank higher
  • 10:10 – 5 areas you must prioritize to increase new patient visits to your website

Other podcasts that might be helpful to you

8 things you can do online to get more patients to choose your practice.

Book a Free Marketing Strategy Meeting with EkwaBook Now


Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.

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Category: Business of Aesthetics Podcast
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