Blog

Running a med spa today isn’t just about offering great treatments. You also need to follow important rules from federal and state agencies. These rules cover privacy, safety, and marketing. In 2025, 17 states enacted new laws about who can work in med spas and how they must be supervised. Even making simple mistakes, like […]

First impressions are lasting. Great news! A new patient just walked in. You offer the services they want, and everything seems to be going well. To your surprise, the patient walks out, never to be heard from again. What went wrong? At some point, your practice likely made a bad first impression.  A patient’s first […]

The beauty industry is one of the top offenders when it comes to environmental pollution, producing at least 120 billion pieces of disposable packaging each year. Since 95 percent of cosmetic packaging is disposed of and many clinics use such disposable products, the aesthetics industry needs to make a change in this regard, which has […]

Medical-related ethics are moral-based principles that impact medical procedures and surgical care. Ethical physicians prioritize the health and safety of their patients. It’s important for aesthetic service providers to balance their business goals with patient well-being. The latter should never be compromised in the interest of the former, as this is one of the easiest […]

Employee involvement in and enthusiasm with their respective employers, work, and workplaces. This is how talent research giant, Gallup, defines employee engagement. This global organization has pioneered research in defining, measuring, and maximizing engagement in workplaces of all kinds and sizes, and you can seize their considerable findings for your aesthetic practice’s benefit. It starts […]

The most luxurious amenities. The latest technologies. The value of these features of your aesthetics practice is diminished if your team is lackluster or if your “people” are not as committed to nor as aligned with your office’s underlying mission and principles as you are as a practice owner, administrator, or manager. Elements to build […]

Your practice’s website is a sum of many parts. Likewise, the performance of this “online home” for your business transcends a “silver bullet” or singular driver or measure of success. So, when analyzing the health and vitality of one’s website, it is important to measure and account for several factors and aspects of your website. […]

When you are green, you’re growing. When you are ripe, you rot. Those words from McDonald’s mogul Ray Kroc ring true more than 40 years after his passing. Even the most successful legacy aesthetics practices among us benefit from a “green” or startup mindset.  After all, what may have worked within yesterday’s competitive environment may […]

Opportunities abound for your practice. McKinsey & Company reports the global injectables market alone is growing at 12% to 14% each year. These findings are obviously welcome; however, as investors see those opportunities, new clinics or chains are opening to truly seize upon them. In fact, aesthetic clinics/care centres are the fastest-growing segment of the […]

Not everyone is “text-savvy.” Likewise, not all consumers are enthralled about getting updates via social. Yet, many of us still keep and have access to at least one email address, to the tune of four billion users worldwide. So, email for marketing, communications, and more remains a powerful and relevant tool. This rings particularly true […]