As more and more men become interested in cosmetic treatments, it’s important for aesthetic practice owners to tap into this growing market. Tapping into this market requires a deliberate effort. Here are some tips for growing your cosmetic practice with male patients.
Creating an inclusive environment online and in-person
It’s important to consider both your physical and online presence to create an environment welcoming to male patients. This includes creating a male-centric navigation bar on your website so that men can easily find the services that are relevant to them. Using the right keywords and including reviews from male patients can help build trust with potential male patients.
Addressing top areas of concern
To attract male patients, it’s important to address their top areas of concern. For many men, this includes face, hair, and body. By offering services that address these concerns, you can attract male patients and help them feel more confident in their appearance. There are around 100 male-centric keywords that practitioners can use, and depending on how heavily they want to get into the male market, they would need to be very clear in their search engine optimization.
Treatment options for men
Hair loss is a common concern for men, and there are many treatment options available. Practitioners should leverage this trend by offering hair treatment options specific to men.
Practitioners can also tap into the male desire to look fit by offering body sculpting, skin tightening, and fat reduction treatments. It’s important to make these treatments as comfortable as possible, as many men may hesitate to undergo these procedures.
Breaking down barriers
To attract male patients, it’s important to break down barriers to entry. This includes addressing concerns about cost and discomfort, as well as making the consultation process as easy and streamlined as possible. Men are reluctant to undergo procedures they think will be painful. To overcome this, addressing pain upfront is important. Reviews and videos from physicians and clients that address pain can be helpful. Offering financing options can also help make treatments more accessible to male patients.
By following these tips, aesthetic practice owners can tap into the growing market of male patients. By creating a welcoming environment, addressing top areas of concern, and breaking down barriers, you can attract male patients and help them feel more confident in their appearance. Remember to use male-centric keywords and phrases to improve your SEO and make your services more visible to potential male patients.