Episode 161

Why Do Some Medspa Practices Fail during the First 3 Years and Others Prosper?

by Business of Aesthetics | November 30, 2023

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Delve into the world of aesthetics with industry enthusiasts Naren Arulrajah, Ryan Davies, Ang Klippel, and Dr. Hardik Soni, who are dedicated to authenticity and patient satisfaction. With a passion for corrective skincare and a focus on genuine results, these professionals have mastered the art of showcasing true transformations through before and after pictures. Their commitment to patient care extends beyond the treatment room, engaging them with personalized skin tips and an emphasis on building a trustworthy brand.

With a belief in long-term success built on authenticity and dedication, these experts stand out for their commitment to teaching, delivering exceptional results, and fostering a community of continuous learning within the aesthetics sphere. Their approach exemplifies a blend of expertise, authenticity, and a genuine commitment to patient well-being, shaping the future of aesthetics in an increasingly customer-focused industry.

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Key Highlights

  • 00:13:29 – Emphasizes the significance of before and after pictures in building the business
  • 00:16:00 – Showcases expertise, authority, and trustworthiness in a short period
  • 00:33:33 – Highlights the importance of creating a welcoming atmosphere
  • 01:13:23 – Delves into a conversation topic of corrective skincare
  • 01:20:00 – Discusses the availability of resources for those seeking assistance

Links: Naren Arulrajah

Linkedin : linkedin.com/in/naren-arulrajah/

 Instagram : Instagram.com/narenarulrajah/

Website: ekwa.com

Links: Ryan Davies

Linkedin: linkedin.com/in/ryan-davies-manitoba/

 Phone number: 2048980528


Host Naren Arulrajah

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.


Host Ryan Davies Ryan Davies is a seasoned digital marketing advisor at ekwa.com, renowned for his sales and marketing psychology expertise. With a wealth of experience collaborating with companies and political campaigns, Ryan profoundly understands the intricacies of consumer behavior and how it influences purchasing decisions. As a certified Sandler Sales and Challenger Expert, he brings a unique perspective, employing innovative sales techniques that drive tangible results.

Recognized as a dynamic speaker and presenter, Ryan has graced numerous trade shows and events across North America, captivating audiences with his insightful talks on sales and marketing strategies.

His ability to communicate complex concepts relatable and engagingly has earned him a reputation as a sought-after industry expert. Attendees at his presentations gain practical insights and actionable takeaways that can be applied directly to their business endeavors.

GUEST – Dr. Hardik Soni

GUEST - Dr. Hardik Soni

Dr. Hardik Soni, MD, is a highly respected specialist in minimally invasive cosmetic procedures and the CEO of Ethos Spa, Skin and Laser Center in Summit, NJ, and Englewood, NJ. With a background in Emergency Medicine and board certification in the field, Dr. Soni brings extensive medical expertise to his cosmetic practice.

He focuses on treatments like botulinum injections, dermal fillers, laser procedures, chemical peels, and skin rejuvenation. Renowned for his conservative approach, Dr. Soni prioritizes patient education during thorough consultations, allowing clients to make informed decisions without pressure.

Recognized as a diamond-level injector with Allergan, Dr. Soni has vast experience across multiple laser platforms, having performed over 15,000 treatments. Alongside his role at Ethos Spa, he works as an emergency room physician at Overlook Medical Center and serves on the Advisory Medical Panel of Bella Magazine in NYC. Dr. Soni’s commitment revolves around patient comfort, education, and ensuring clients are empowered to make informed choices about their cosmetic procedures.

GUEST – Ang Klippel

GUEST - Ang Klippel

With 18 years of experience as a Master Esthetician, Ang Klippel stands as a beacon in the realm of beauty and personal care. Her expertise extends beyond the treatment room; she’s an award-winning Master Educator dedicated to shaping the next generation of skilled estheticians. Ang’s specialization in Microneedling and RFMN (Radiofrequency Microneedling) has positioned her as a sought-after representative, sharing her knowledge and advocating for these advanced techniques within the industry.

Outside her professional sphere, Ang finds her greatest joy in being a devoted mother to twins, embracing the enriching journey of parenthood. Her values are deeply rooted in her faith as a member of the LDS community, fostering a compassionate spirit that fuels her passion for helping others.

Driven by a genuine desire to uplift and empower, Ang Klippel embodies a harmonious blend of expertise, dedication, and a heartfelt commitment to making a positive impact on the lives of those around her.


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Category: Business of Aesthetics Podcast
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