Episode 119

Using Social Media to Differentiate

by Business of Aesthetics | February 9, 2023

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Do you have the guts to admit you need to clean up your brand act? 

The moment you create your business or the moment you put your name on the front door, YOU become the brand. 

To make an impact on your patients and reach new ones, you must modify your marketing tactics and pick up new skills. According to Hubspot, companies targeting consumers will prioritize communications on social media first, then email, websites, and blogs. Since social media is constantly transforming and developing, you should concentrate on what you can do on social media and do it well if you want to help differentiate yourself from your competition. Here are a few quick ways you can stand out using social media starting today.

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Background of Dr. Jeff Lisiecki

Dr. Jeffrey Lisiecki is a highly skilled aesthetic plastic surgeon specializing in facelifts, rhinoplasties, and plastic surgeries for the face, breast, and body. He has an evidence-based practice where he maintains open channels of communication with all patients, supporting them through every stage of the plastic surgery journey. Learn more about Dr. Jeff Lisiecki

Connect with Dr. Jeff Lisiecki

Website – www.drjefflisiecki.com
Instagram – drjefflisiecki

Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.


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Category: Business of Aesthetics Podcast
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