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In this episode of Business of Aesthetics, we are thrilled to welcome the esteemed Dr. Lonny Green, also known as the Ninja Injector, from Revive Aesthetics in Richmond, Virginia. With an impressive background that includes degrees from Stanford, UCLA, and Harvard, Dr. Green has established himself as a leading expert in the aesthetics industry.
This episode is a must-listen for aesthetic professionals looking to elevate their practice and achieve wild success. Dr. Green shares invaluable insights on leadership, business culture, and the power of a Just Cause—the one defining principle that can transform your medspa. If you’re struggling with staff retention, patient loyalty, or building a strong team culture, his advice will change the way you approach your business.
Get ready for an engaging discussion filled with real-world lessons and steps to take your practice to the next level!
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Key Highlights
- 05:25 – Why mission statements don’t work – and what to do instead.
- 13:44 – Why you don’t want every patient—only the right ones.
- 20:47 – Building a strong culture and hiring for alignment.
- 28:55 – Creating an inspiring work environment for long-term success.
Dr. Lonny Green’s Instagram: https://www.instagram.com/ninjainjector
GUEST – DR. LONNY GREEN
Dr. Lonny Green serves as the Medical Director and Aesthetic Injector at Revee. He earned his Bachelor of Science from Stanford University, his Medical Degree from UCLA, and his Master’s in Business Administration from the University of Saint Thomas. Following two years of general surgery training, he completed the prestigious Harvard Program in Urology. For two decades, Dr. Green practiced as a urologic surgeon until a chance encounter introduced him to the field of aesthetics. This experience ignited a passion within him, leading him to leave the operating room in 2020—a decision he has never regretted.
Dr. Green is dedicated to understanding his patients on a personal level, focusing on creating balanced, natural, and harmonious results. His passion lies in treating the face holistically rather than addressing isolated concerns. As a National Trainer for Allergan Medical Institute, he is deeply committed to education and continuous learning, believing that the journey is far more important than the destination.
Having lived in New York, California, Massachusetts, and Australia, Dr. Green now calls Richmond, VA, home, where he resides with his wife, six children, and two energetic dogs. He can be found on Instagram at @ninjainjector and welcomes engagement from the aesthetics community.
HOST – DANA ZEITLER
Dana is the founder and CEO of D-Lux Medspa in Naples, Florida. She has been a PA for over 30 years. She has been practicing exclusively in aesthetics for the past 14 years and has been a practice owner for six years. Dana travels extensively to train with some of the world’s most renowned injectors
She is passionate about training, speaking, and sharing her knowledge. She wants to elevate the industry through safe and effective treatments. In her practice, Dana loves helping her patients achieve their aesthetic goals. Her unique approach uses different dilutions of neurotoxins and bio-stimulatory injectables combined with lasers to customize results.
A natural-looking, beautiful result is always the desired outcome.
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Category: Business of Aesthetics Podcast