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Episode 130

The Insider’s Guide to Winning SEO in the Aesthetic Industry

by Business of Aesthetics | April 27, 2023

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In this podcast episode, Naren Arulrajah shares his wealth of experience in search engine optimization (SEO) and digital marketing, specifically for the physician and aesthetic industries. The episode focuses on the insider’s guide to winning SEO in the aesthetic industry. 

They discuss how Google works and how SEO can help practices gain free traffic. The podcast then delves into the key factors that aesthetic practices need to focus on to become one of the top 5% that get 95% of the free traffic. They also touch on the importance of local SEO and how Google Maps and Google Search can provide data and analytics to help track growth. They emphasize the value of Google reviews and how they can affect a business’s SEO and drive traffic to its website. 

Naren suggests developing a strategy to find patients who love your practice and get them to write specific ”love-letter reviews” that mention the procedures they’ve had to help Google pick up those keywords.

Tune into this episode to gain valuable insights into the strategies and trends that can help aesthetic practices dominate the internet by winning SEO in the Aesthetic Industry.

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Key Highlights

  • 04:00 – How to know your audience.
  • 08:53 – What are other ways to win SEO in the aesthetic industry?
  • 09:04 – Value of original content for SEO
  • 11:52 – Local SEO.
  • 12:40 – What Google looks at when it comes to reviews
  • 14:44 – The two types of Google Searches. 
  • 27:08 – Importance of tracking the number of new patient calls and how. 

Background of Naren

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.

Connect with Naren


Instagram: @narenarulrajah

Facebook: @naren.arulrajah.12

Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.


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Category: Business of Aesthetics Podcast
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