Episode 133

Revolutionizing Plastic Surgery: Dr. Derek Steinbacher’s Secrets to Online Success

by Business of Aesthetics | May 18, 2023

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In this captivating episode, we are honored to have Dr. Derek Steinbacher, a highly accomplished plastic surgeon, as our special guest. Dr. Steinbacher shares valuable insights on branding and marketing in the digital era. He discusses establishing a strong organic reputation and leveraging word-of-mouth in the digital realm. Dr. Steinbacher unveils secrets to effectively utilizing social media, websites, and SEO to establish an influential online presence. He emphasizes the importance of patient testimonials and positive reviews in building trust and attracting new patients. Dr. Steinbacher also discusses advancements in plastic surgery, such as 3D imaging planning, AI integration, and non-surgical treatments. He explains how these developments have revolutionized the patient experience.

Additionally, he highlights the global reach of telemedicine and how he accommodates international patients through virtual consultations. Take advantage of this enlightening conversation with Dr. Derek Steinbacher, available on popular podcast platforms. Gain invaluable insights to enhance your branding and marketing strategies in the digital age.

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Key Highlights

  • 05.51  –  Exploring diverse healthcare delivery methods
  • 15.46 – Discussing about Aesthetic Orthographic Surgery and Rhinoplasty book
  • 18.39 –  Addressing orthotic jaw surgery, facial bone implants, bone grafting etc.
  • 21.07 – Generating positive word-of-mouth and forming the bedrock of any practice.

Background of Dr. Derek Steinbacher

Dr. Derek Steinbacher is a renowned plastic surgeon specializing in aesthetic orthognathic surgery and rhinoplasty. With dual degrees in medicine and dentistry (MD, DMD) and board certification in plastic surgery (FACS), he brings exceptional expertise to his practice. Known for his meticulous artistry, Dr. Steinbacher achieves outstanding results in facial and body cosmetic procedures, including Asian cosmetic surgery, natural breast augmentation, and advanced fat grafting techniques. Patients from around the world trust his skill and compassionate care, benefiting from his expertise in facial plastic surgery, craniofacial reconstruction, and jaw aesthetics.

Connect with Dr. Derek Steinbacher


Instagram: @dereksteinbacher

Youtube: @dr.dereksteinbacher8638

Naren Arulrajah

Host Naren Arulrajah

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.

Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.


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Category: Business of Aesthetics Podcast
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