Episode 93

Marketing Lessons from the Trenches – Jeff Richmond Shares His 15 Years of Experience with Aesthetics Marketing

by Business of Aesthetics | August 4, 2022

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In this week’s edition, Naren Arulrajah and Jeff discuss the opportunities Google organic marketing presents for aesthetic practitioners, elaborate on how to leverage existing customers and use MVP events as a marketing tool.

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Key Highlights

  • 02:23 – What is possible with Google Organic Marketing?
  • 03:23 – Naren and Jeff share stats
  • 24:09 – How to Leverage Existing Patients
  • 30:14 – MVP Events
  • 32:57 – Jeff shares a story

Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.

Naren Arulrajah

Host Naren Arulrajah

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.


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Category: Business of Aesthetics Podcast
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