Welcome to an enlightening episode of the Business of Aesthetics podcast, where we explore into the future of patient care with our esteemed guest, Dr. Jonathan Kaplan. A board-certified plastic surgeon based in San Francisco, Dr. Kaplan brings a wealth of expertise and innovation to the field of aesthetic medicine. His journey began at age 16, inspired by a transformative skin cancer procedure he witnessed, leading him to a distinguished career that includes training at the Cleveland Clinic alongside the team behind the first U.S. face transplant. After building a thriving cosmetic practice in Baton Rouge, he founded BuildMyBod Health—now rebranded as DoctorWell—a groundbreaking platform that enhances price transparency and streamlines patient care through automation.
Aesthetic professionals won’t want to miss this episode as Dr. Kaplan unveils how automation, particularly through his DoctorWell platform, is revolutionizing weight and wellness programs. Listeners will gain critical insights into overcoming inefficiencies, boosting practice profitability, and meeting modern patient demands with technology-driven solutions. From tackling obesity as an underlying health factor to automating subscriptions for medications like semaglutide, this episode offers actionable strategies to enhance patient trust, expand reach, and future-proof your practice. Tune in to discover how to stay ahead in the evolving aesthetics landscape!
Podcast: Play in new window | Download
Subscribe To Our Podcast
Key Highlights
- 07:02 – Dr. Kaplan shares the genesis of his passion for aesthetic medicine and plastic surgery.
- 11:43 – A favorite patient story about repairing a girl’s face after a dog bite.
- 17:50 – Discussion on automating weight and wellness programs and their relevance to patient care.
- 24:27 – How Dr. Kaplan’s DoctorWell platform automates weight management, addressing pain points like billing and pharmacy logistics.
- 36:06 – Challenges clinics face in implementing automation and how DoctorWell overcomes them.
GUEST – DR. JONATHAN KAPLAN
Dr. Jonathan Kaplan, a board-certified plastic surgeon, currently resides in San Francisco, where he has established himself as a prominent figure in the field of plastic surgery. His journey into the world of plastic surgery began at the age of 16 when he witnessed a plastic surgeon in his hometown skillfully address a skin cancer removal case. The surgeon’s ability to creatively use a skin graft from the patient’s neck crease to close a sizable wound left a profound impact on Dr. Kaplan, igniting his passion for the field.
After completing his plastic surgery fellowship at the renowned Cleveland Clinic, where he was trained by the same team responsible for the first US face transplant, Dr. Kaplan practiced in Baton Rouge, Louisiana, for six years. During this time, he built a thriving cosmetic practice that encompassed a broad spectrum of procedures, ranging from facial and body cosmetic surgery to cosmetic medicine, including the use of injectables like Botox and fillers. His association with his brother-in-law, Dr. Mark Hausmann, a weight loss surgeon, also provided him with expertise in body contouring post-massive weight loss.
Dr. Kaplan’s commitment to transparency and patient-centered care led to BuildMyBod Health, a groundbreaking platform. It allows patients to obtain itemized estimates for various medical procedures, eliminating the common “sticker shock” often associated with plastic surgery consultations. This innovative tool connects patients with doctors and empowers them with the knowledge they need to make informed decisions about their healthcare. Dr. Jonathan Kaplan’s dedication to accessible, informed healthcare exemplifies his unwavering commitment to improving the patient experience in plastic surgery.
Website: pacificheightsplasticsurgery.com
Email: drkaplan@ph-ps.com / Jonathan@buildmybod.com
Instagram: instagram.com/realdrbae
TikTok: tiktok.com/@realdrbae
HOST – MICHAEL WALKER
Michael Walker is a seasoned leadership coach and analyst (Q.MED) who is passionate about adding value to individuals and helping them unlock their untapped potential. With over 35 years of diverse business experience, he specializes in organizational development, succession planning, conflict resolution, and mediation.
As a Qualified (Q.MED) mediator with the ADR Institute of Canada and an Analyst (WFA) with the Workplace Fairness Institute, Michael has a strong foundation in conflict resolution and workplace dynamics.
His expertise extends to providing workshops and seminars that equip participants with practical tools to apply immediately for improved relationships, fairness, innovation, productivity, and profitability.
Michael is dedicated to supporting personal and professional transformations and is committed to helping individuals achieve greater financial, relational, physical, spiritual, and emotional prosperity through his coaching and advisory services.
Resources
Connect with Us:
Category: Business of Aesthetics Podcast