Episode 139

Critical Mistakes Practice Owners Must Avoid in 2023

by Business of Aesthetics | June 29, 2023

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In this episode, we have a special guest, Naren, a seasoned expert with over 15 years of experience working closely with practice owners. Get ready to dive deep into the four biggest marketing mistakes practice owners make in 2023. Naren takes us on a journey through the ever-changing landscape of digital marketing, shedding light on the importance of search engine optimization (SEO) and understanding how people buy in today’s world. He reveals the staggering statistic that up to two-thirds of new patient calls need to be converted into appointments, highlighting the immense financial impact of this oversight.

But don’t worry; there’s hope! Naren and the host provide practical solutions and alternative approaches to help practice owners navigate these challenges. They discuss the power of building trust, establishing expertise, and mastering the art of converting website visitors into loyal patients.If you’re a practice owner looking to take your marketing game to the next level and avoid these costly mistakes, this episode is a goldmine of information. Tune in to the Business of Aesthetics podcast and join the conversation that will transform your practice and propel you toward success in 2023 and beyond. Get ready to make strategic moves and dominate your marketplace like never before.

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Background of Naren Arulrajah

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.

Connect with Naren Arulrajah

Website: www.ekwa.com

Linkedin: www.linkedin.com/in/naren-arulrajah

Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.


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Category: Business of Aesthetics Podcast
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