Episode 58

Creating a Practice to Match Your Vision

by Business of Aesthetics | November 11, 2021

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The Business of Aesthetics talks to Dr. Deirdre Hooper about patient retention and how to create your practice according to your vision.

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Dr. Deirdre Hooper is a board-certified dermatologist and specializes in cosmetic, medical, and laser dermatology. She co-founded Audubon Dermatology with Dr. Sarah Jackson in 2006. Click here to learn more about Dr. Deirdre Hooper.

Key highlights

  • 07:13 How did Dr. Hooper decide which procedures & services to offer at the very beginning of the practice?
  • 11:10 The type of mentality Dr. Hooper builds around her patients in her cosmetic consultations.
  • 27:31 The annual loyalty program for existing patients.
  • 33:48 The bonus program for employees.

Connect with Dr. Deirdre Hooper

Website – www.audubondermatology.com

Instagram – www.instagram.com/audubondermatology/?hl=en


Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.

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Category: Business of Aesthetics Podcast
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