Episode 104

Call Reviews and Call Conversions

by Business of Aesthetics | October 28, 2022

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In this week’s edition, Jeff, Naren and Ryan join us to discuss how to convert more calls into new patients, In this incredibly competitive aesthetic market. Knowing how to convert more calls into new patients naturally represents a valuable front-office skill to increase practice profitability. Tune in now to discover more!

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Key Highlights

  • The Importance of Call Reviews And Conversions
  • Steps To Convert Potential Patient Calls To Appointments
  • Metrics You Need to Know
  • The Aesthetic Buyer’s Journey
  • Conversion Tracking

Listener Reward from EKWA Marketing

Schedule a FREE consultation session to get a 12-month Marketing Strategy plan to grow your practice and fine-tune your consumer approach.

Learn More about Digital Marketing

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5 Things You Need to Know About SEO to Dominate Your Market

Learn more about Influencing & Persuasion 

Check out this book “How to Win Friends and Influence People” by Dale Carnegie
Read “6 Principles of Influence” by Dr. Robert Cialdini

Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.

Naren Arulrajah

Host Naren Arulrajah

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.


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Category: Business of Aesthetics Podcast
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