Episode 106

Buying Technology and Building a Patient Base

by Business of Aesthetics | November 10, 2022

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In this week’s edition, Jeff invites Dr. Olga Bachilo to give some unique perspectives on a variety of operational aspects of running an aesthetic practice. Dr. Bachilo explains how she began her aesthetic practice and successfully built a patient base by doing things differently and why such approaches perform better in the current aesthetic market. She also goes into detail about how and what she does when she acquires new technology. 

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Key Highlights

  • 03:15 – Using Different technologies to attract patients
  • 08:25 – Using adjunct with pre/post surgery
  • 20:20 – Membership programs and tiers
  • 27:05 – Evaluating new technology
  • 28:18 – Negotiating new technology
  • 30:09 – Financing new technology

Background of  Dr. Olga Bachilo

Dr. Olga Bachilo is a board-certified female Plastic Surgeon specializing in cosmetic and reconstructive procedures of the breast, body, and face. She is committed to treating each patient with integrity, compassion & her unique combination of competencies is sought throughout the community. She also performs various non-surgical and minimally invasive procedures such as Botox, dermal filler, platelet-rich plasma injections and much more.

Learn more about Dr. Olga Bachilo

Connect with Dr. Olga Bachilo

Instagram – glamourplasticsurgery

Website – www.glamourplasticsurgery.com

Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.


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Category: Business of Aesthetics Podcast
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