Episode 3

Buying Smart – Buying Safe

by Business of Aesthetics | July 30, 2020

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In this week’s episode Jeff Richmond will be sharing methods and best practices you can use when purchasing new equipment for your practice. He will share a list of things you should keep in mind everytime you are about to purchase a new or used equipment. Listen to this insightful episode on Buying Smart – Buying Safe and make the right decision with your future purchases.

Key Discussion Points:

  • How do you choose the procedures?
  • How to think about your investment dollars?
  • Cash Flow and financing or Purchase and ROI
  • ROI
  • Marketing Plans 
  • Profits 
  • Tax Savings
  • Negotiations
  • How to get the best deal from your rep?

Key Highlights

  • How do you choose the procedures?
  • How do I buy or pick the right equipment? 
  • How to think of your long term goals when making purchases?
  • What is the procedure I should focus on for my practice?
  • What is the specialty that makes me & my practice unique & special?
  • What wavelengths or what energy sources do you require?
  • How to look for the manufacturers who have what you need?
  • Is your practice focused on Volume centric business?
  • How to build your practice and focus on bringing in more new patients?
  • How to focus on more low-cost high volume procedures?
  • Are you an established practice and want to make more money yet work less?
  • How to increase per hour per room revenue?
  • Focus on procedures which demand a higher rate
  • Is social media the best way to get scientific information?
  • Established manufacturer relationships and FDA clearance on technology
  • Cash Flow and financing Versus Purchase; What will your ROI look like?
  • How to decide to pay for the equipment?
  • What is the ROI redundant?
  • Buying used equipment and the risks – what you need to know?
  • Equipment line of credit – what you need to know?
  • Tax savings – what you need to know?
  • Negotiating – how to get a good deal?
  • How to negotiate with a sales representative?
  • Conclusion


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Category: Business of Aesthetics Podcast
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