Episode 175

Building Your Aesthetic Practice on Advanced Injectable Techniques

by Business of Aesthetics | March 7, 2024

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In this episode of the Business of Aesthetics podcast, our host, Naren Arulrajah, brings together a panel of experts to discuss “Building Your Aesthetic Practice on Advanced Injectable Techniques.” The panel includes Sonya Ellis, a seasoned nurse with over 25 years of experience in plastic surgery, Cassie Lane, a nursing and aesthetics enthusiast, and Ryan Davies, a marketing specialist in the aesthetics industry.

The panel discusses various topics such as patient consultations, marketing strategies, balancing facial aesthetics, multi-syringe discounts, bio-stimulators, social media’s impact on patient acquisition, and the indispensable role of Google. They also talk about self-awareness, the value of a compelling website, and the nuances of handling complex procedures.

Tune in for practical insights, firsthand experiences, and expert advice that will undoubtedly shape your approach to advanced injectable techniques and boost your aesthetic practice.

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Key Highlights

  • 00:04.08 -Explores the topic of entering the world of Botox.
  • 00:19.02 -Examines the benefits of a multi-syringe discount.
  • 00:12:28 -Emphasizes the importance of patient consultation and assessment.
  • 00:25:00 -Demonstrates expertise on various Google platforms.
  • 00:40:19 -Illustrates how Ekwa contributed to the enhancement of Cassie Lane’s website.
  • 00:44:00 -Discusses the significance of Google Lighthouse score and Google EAT.

Links: Ryan Davies

Linkedin: linkedin.com/in/ryan-davies-manitoba/

Website: www.businessofaesthetics.org/msm/

Links: Cassie Lane

Linkedin: linkedin.com/in/injectablesedu/

Website: injectablesedu.com/

Links: Sonya Ellis

Linkedin: linkedin.com/in/sonya-ellis-msn-rn-cpsn-cans

Website: thelabmedspa.com


Host Naren Arulrajah

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.


Ryan Davies Digital Marketing Advisor Ekwa Marketing

Ryan Davies is a seasoned digital marketing advisor at ekwa.com, renowned for his sales and marketing psychology expertise. With a wealth of experience collaborating with companies and political campaigns, Ryan profoundly understands the intricacies of consumer behavior and how it influences purchasing decisions. As a certified Sandler Sales and Challenger Expert, he brings a unique perspective, employing innovative sales techniques that drive tangible results.

Recognized as a dynamic speaker and presenter, Ryan has graced numerous trade shows and events across North America, captivating audiences with his insightful talks on sales and marketing strategies. His ability to communicate complex concepts relatable and engagingly has earned him a reputation as a sought-after industry expert. Attendees at his presentations gain practical insights and actionable takeaways that can be applied directly to their business endeavors.


Cassie Lane DNAP, NP Founder & Injector Cassie Lane Aesthetics

Cassie’s background as a Nurse Anesthetist built a love for all things procedural. She attended Emory University in Atlanta for her BSN and then VCU Nurse Anesthesia. Her strong clinical experience coupled with her love for aesthetics led her to open Cassie Lane Aesthetics. She is the founder of Injectables EDU, which offers training and resources for aesthetic injectors. Her dedication to her patients and teaching is the foundation on which the Cassie Lane Aesthetics practice and team is built.


Sonya Ellis, MSN, RN, CPSN, CANS Certified Plastic Surgery and Aesthetic Nurse Founder, CEO, Director of Nursing and Head Trainer at The L.A.B med spa

Sonya started her nursing career in 1998 as a nurse’s aide while she worked her way through nursing school, and now she is one of only two nurses in the state of Texas who are not only certified in Aesthetics but also Plastic Surgery. She has spent the past two decades training with the best plastic surgeons and dermatologists from around the world to develop her own unique techniques and consultations. She has a palpable passion for the industry and runs a very busy injectable practice in the Southlake area. She has not only earned the respect of her peers but also physicians for having an outgoing personality and providing quality aesthetic care and referrals.

Her Allergan account is one of the top 500 in the US and she ranks nationally in the top 100 accounts through Prollenium. She performs around 50K procedures a year and carries a practice of around 3K patients. She injects around 700 syringes of filler per year and around 75,000 units of neuromodulators. She is proficient in all dermal fillers and neuromodulators currently on the market and loves training other injectors. She is also a certified trainer for Allergan, Merz and Prollenium and offers private advanced technique training as well to physicians, PA’s and other nurse injectors through her office.


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Category: Business of Aesthetics Podcast
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