Who Can You Trust? Putting The Ethics Back In Aesthetics

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In this week’s episode, Jeff, Naren and David Carraway discuss ethics and how ethics affect the world of aesthetics. David provides some insightful advice on good ethics and on how to build relationships with doctors.

Business of Aesthetics by David Carraway

Key Highlights

Background on David Carraway
Importance of ethics in the industry
1. Lies within Aesthetics
2. Malicious intent
3. Ask your friends about a business or product
4. Find a partner to work with long-term
The mindset of “new” reps
Latest trends in the business
1. Hiring new reps
2. Manufactures “diagnosing” the patient
Common mistakes: Investing in equipment
1. Don’t run with a demo
2. Do studies on the device
3. Ask your peers
  - Is it safe?
  - Is it easy for staff to operate?
  - How is the patient experience?
  - Is it profitable?
Implementation of new technology
1. Go through studies and test the device
2. Make sure it works consistently
How do you gain and keep trust?
1. Always tell the truth