Episode 135

What to Pay Attention to With Your Aesthetic Website – 9 tips plus a bonus tip!

by Business of Aesthetics | June 1, 2023

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In this thought-provoking podcast, we delve deep into the intricate world of digital marketing, specifically focusing on optimizing your website to enhance your practice’s success. Prepare to unlock the secrets of a truly captivating aesthetic website that captivates and converts visitors into loyal patients. Join a panel of industry experts as they reveal a wealth of knowledge backed by years of experience to propel your practice to new heights. Delve into the minds of potential patients as we explore the three key questions they ask when encountering your website. Learn how to establish trust, engage their interest, and position yourself as the go-to expert in the field, paving the way for meaningful connections and a steady influx of patients.

Unleash the power of search engine optimization (SEO) as our experts share invaluable strategies to catapult your website to the top echelons of Google’s search results. Say goodbye to costly ads and embrace the long-term benefits of organic rankings, attracting high-quality patients while optimizing your marketing budget. Join us as we transform your aesthetic website into a digital masterpiece poised to attract, engage, and convert your desired audience. Elevate your practice’s online presence and embrace the boundless potential of digital marketing. The future of your success awaits.

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Key Highlights

  • 12.25 –  Encourage immediate action with a click-to-call feature
  • 13.34 – Leverage the power of Google Maps by encouraging reviews
  • 21. 24 – Optimize your website to improve Google ranking
  • 23.09 – Gather a substantial quantity of active email addresses

Background of Naren Arulrajah

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.

Connect with Naren Arulrajah

Website: www.businessofaesthetics.org/marketing/

Instagram: @narenarulrajah

Facebook: @naren.arulrajah.12

Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.


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Category: Business of Aesthetics Podcast
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