Episode 165

TikTok’s Role in Propelling an Aesthetic Practice

by Business of Aesthetics | December 28, 2023

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Step into the dynamic world of aesthetics, where Dr. Prem Tripathi takes you on a journey navigating the multifaceted challenges encountered by professionals in this vibrant field. Delving into a wide array of topics, from dissecting strategic marketing approaches utilizing platforms like TikTok to navigating the intricacies of managing patient expectations and ethical considerations tied to cosmetic treatments.

The podcast aims to offer a comprehensive understanding of aesthetics by drawing from real-world scenarios and shared experiences. By unraveling both triumphs and errors, the discussions provide actionable insights, guiding aesthetic professionals through the complexities of patient relationships, ethical practices, and astute business strategies, including crafting compelling content tailored for platforms like TikTok.

Considered a vital resource within the industry, this podcast furnishes a roadmap for practitioners striving to excel in the aesthetics realm. Through decoding the complexities, the podcast extends invaluable advice and proven strategies, shaping a pathway for a successful journey in this ever-evolving landscape. Join Dr. Prem Tripathi as he deciphers the nuances, offering indispensable guidance for professionals in pursuit of excellence within the aesthetics industry.

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Key Highlights

  • 00:12.40 – Highlights the inspiration of TikTok to start making videos.
  • 00:14.01 – Discusses the importance of consistent messaging across various marketing platforms.
  • 00:23.08 – Touches upon the significance of quick responses to patient inquiries.
  • 00:27.39 – Delves into the challenges in managing patient expectations.

Links: Dr. Lauren Umstattd

Website : faceleawood.com/drlaurenumstattd

Instagram : lauren_umstattd_md

Linkedin: linkedin.com/in/lauren-umstattd-md/

Links: Dr. Prem  Tripathi

Instagram: Instagram.com/drpremtripathi/

Tik Tok: tiktok.com/@drpremtripathi

 Linkedin: linkedin.com/in/prem-tripathi-md


Dana Zeitler

Dr. Lauren Umstattd is a highly regarded and board-certified plastic surgeon based in Leawood, Kansas. Her professional journey commenced during her residency in Otolaryngology, a specialized field focused on diagnosing and treating disorders related to the ears, nose, and throat. It was during this pivotal period that Dr. Umstattd discovered her profound passion for plastic surgery and the profound impact it can have on improving patients’ lives.

Driven by her keen interest in aesthetics, particularly in facial plastic surgery, Dr. Umstattd dedicated herself to mastering the intricate anatomy of the head and neck. Her unwavering commitment to understanding the nuanced complexities of facial features and her exceptional surgical skills have established her as an esteemed expert in the field.

As a respected plastic surgeon, Dr. Lauren Umstattd has garnered recognition for her exemplary work in facial rejuvenation, rhinoplasty, facelifts, and other cosmetic procedures. However, her dedication to her patients extends far beyond surgical excellence. Dr. Umstattd also advocates for women, empowering them to make informed decisions about their appearance and overall well-being.


Dana Zeitler

Dr. Prem Tripathi is a distinguished facial plastic surgeon and the visionary founder and CEO of Bay Hills Plastic Surgery, renowned for transformative procedures in the San Francisco Bay Area. With a comprehensive educational background, Dr. Tripathi earned his MD from the University of Southern California after completing a Bachelor of Science in Biochemistry & Molecular Biology at the University of California, Davis. His pursuit of academic excellence extended to Tulane University School of Public Health and Tropical Medicine, where he obtained an MPH in Epidemiology.

Dr. Tripathi’s commitment to the artistry of facial surgery led him to specialize in facelift, lip lift, eyelid surgery, and rhinoplasty. His approach combines surgical expertise with a deep understanding of aesthetic nuances, ensuring each patient receives personalized care and achieves natural, harmonious results. Recognized for his innovation and dedication to patient well-being, Dr. Tripathi continues to redefine standards in facial plastic surgery, empowering individuals to embrace their beauty with confidence and grace.


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Category: Business of Aesthetics Podcast
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