Episode 156

The Inspiring Odyssey of a Thriving Plastic Surgeon

by Business of Aesthetics | October 26, 2023

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In this episode of the Business of Aesthetics podcast, host Dana Zeitler sits down with Dr. Michael Kelly. He shares his journey in aesthetics and business, offering valuable insights for the venture aesthetics community.

Dr. Kelly discusses his transition from a successful plastic surgery practice in Miami to his latest venture, Skin Lab Atlanta, a retail storefront concept for aesthetic treatments. He reveals the secrets to scaling a course, building a strong team, and preparing it for sale. Dana and Dr. Kelly also discuss the importance of patient-first philosophy, employee retention, and fostering quality and trust.

Listeners will gain essential knowledge about the unique concept of Skin Lab and the partnership with SkinCeuticals. Dr. Kelly’s experience and advice on business in aesthetics provide valuable insights for anyone in the industry, whether you are considering scaling your practice, selling it, or embarking on a new entrepreneurial journey.

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Key Highlights

  • 04.05 – Delves into the practice’s cash flow as a key strategy for preparing sales.
  • 12:03 – Highlights the unique concept of Skin Lab and how it differentiates from traditional med spas.
  • 20:12 – Emphasizes the importance of quality, relationships with staff, and making decisions based on the long term.
  • 22:39 – Provides insights into the ownership and capital structure of Skin Lab.


Dr. Michael Kelly is a board-certified plastic and reconstructive surgeon with a diverse medical background. He earned his MD from the University of Illinois College of Medicine and completed general and plastic surgery residencies. Dr. Kelly trained under the guidance of Dr. Ralph Millard Jr. in Miami. He founded and practiced at Miami Plastic Surgery for 30 years and has now joined Georgia Skin Cancer, focusing on aesthetic injectables and minor surgical procedures. His extensive experience and expertise make him a highly respected figure in the field.


Linkedin: linkedin.com/in/michael-kelly

Instagram: Michael Kelly (@drmekelly) • Instagram photos and videos

Website: miamiplasticsurgery.com


Host Dana-Zeitler Dana is the founder and CEO of D-Lux Medspa in Naples, Florida. She has been a PA for over 30 years. She has been practicing exclusively in aesthetics for the past 14 years and has been a practice owner for six years. Dana travels extensively to train with some of the world’s most renowned injectors.

She is passionate about training, speaking, and sharing her knowledge. She wants to elevate the industry through safe and effective treatments.

In her practice, Dana loves helping her patients achieve their aesthetic goals. Her unique approach uses different dilutions of neurotoxins and bio-stimulatory injectables combined with lasers to customize results. A natural-looking, beautiful result is always the desired outcome.

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Category: Business of Aesthetics Podcast
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