Built by practitioners, for practitioners.
A modern community for leaders in Dermatology, Plastic Surgery and Aesthetics - built around honest conversations, real expertise, and shared success.
A platform where success is shared, not hoarded.
The Business of Aesthetics was founded on a simple belief - that aesthetic medicine professionals deserve a candid, modern space to learn from each other. No politics. No gatekeeping. Just real conversations about what works.
A more connected, more confident aesthetic industry.
We see a future where every aesthetic practitioner has the peers, mentors, and tools they need to grow a practice they love - without sacrificing clinical excellence or personal wellbeing.
Because the old way of doing business is broken.
For too long, aesthetic medicine has felt isolating and competitive. BOA exists to replace that with a candid, modern community where success is a team sport.
Our values
Three principles that guide everything we build for the BOA community.
Honesty First
Real opinions, real lessons. No spin and no sugar-coating - just the kind of conversations that move practices forward.
Always Learning
The aesthetic industry changes fast. We bring you the people, ideas, and tools that keep you ahead of it.
Community Over Competition
A rising tide lifts every practice. Our members share freely because they know it makes the whole industry stronger.
The people behind BOA
Jeffrey Richmond
An award-winning expert in the aesthetic industry, Jeffrey specializes in cutting-edge research, light- and laser-based dermatological therapies, and radiofrequency technologies for cosmetic surgery practices.
Over the past 19 years, he has brought best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.
Naren Arulrajah
A self-described "serial entrepreneur," Naren finds his purpose in serving others - helping medical practice owners, doctors and spa owners in dermatology, plastic surgery and aesthetics find success and personal fulfillment.
As founder and CEO of Ekwa Marketing, he leads a global team of digital marketing experts supporting roughly 200 practices worldwide - from start-ups to growing businesses going through mergers and acquisitions.
Milestones along the way
BOA is born
The idea for a candid, modern community for aesthetic practitioners takes shape.
The podcast launches
The first episodes drop, featuring honest conversations with industry leaders.
3,000+ members
Our community crosses 3,000 aesthetic practitioners - and keeps growing.
Expert panels expand
We launch monthly expert panels covering everything from clinical safety to marketing.
284+ episodes & counting
The BOA podcast becomes one of the most-listened resources in the aesthetic industry.
Grow your practice the right way.
Connect with thousands of aesthetic practitioners, get a free 60-minute Marketing Strategy Meeting, or just say hello - no pressure, no pitch.