Episode 109

Reviews, Referrals & Reputation Management

by Business of Aesthetics | December 1, 2022

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In an industry such as Aesthetics, where it’s pivotal to establish yourself as a trustworthy provider, positive reviews and referrals can make a huge difference. If these strategies are done right, you can build a loyal patient base and thrive in no time. In this week’s episode, Dr. Renee Burke talks about how she started her solo practice and used these strategies to build her practice. Dr. Burke further discusses the invasive and non-invasive sides of her business, what devices she uses & more!

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Key Highlights

  • 06:02 – How Dr. Renee started her solo practice
  • 08:41 – How to get referrals
  • 13:17 – How the Aesthetic Industry is shifting
  • 16:45 – How to ask for reviews from patients and why it’s important
  • 25:00 – Surgical and non-surgical side of the practice
  • 33:59 – New Technology and devices & how to buy them
  • 40:59 – Sage advice from Dr. Burke

Background of Dr. Renee Burke

Dr. Burke excelled in her studies and surgical training, graduating with a bachelor’s degree in biology from the University of Michigan before earning a medical degree from Wayne State University School of Medicine in 2002. She initially pursued general surgery, completing an internship and residency at Emory University Hospital in Atlanta. After completing her plastic surgery residency at Vanderbilt University Medical Center, Dr. Burke had the rare opportunity to get advanced training in 2 year long surgical fellowships.

Connect with Dr. Renee Burke

Instagram – drreneeburke
Facebook – Renee Burke MD Plastic Surgery

Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.


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Category: Business of Aesthetics Podcast
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