Episode 114

Reflect, Renew and Reset your Marketing Strategy: Your 2023 Guide

by Business of Aesthetics | January 5, 2023

Share this Podcast

Am I getting enough new patients?

Am I spending too much or too little? 

Is my money invested in the right marketing strategies?

These are some of the questions you should ask yourself when stepping into a new year. Why? Health-related industries such as the aesthetics sector are fast-paced. New technologies get introduced to the market and trends come and go. So, what you may have as your SEO strategy, social media campaigns, and other initiatives may not match the market one year from now. When it comes to websites, Google updates its search algorithm 500-600 times a year. This pushes site owners’ need to strive to always improve the quality of their web pages for users. Therefore, you should have to be on top of your marketing strategy and make changes frequently in order to rank well and get new patients every day. This week, Jeff and Naren talk about how you can reflect, renew and reset your marketing strategy this year! Tune in now. 

Subscribe To Our Podcast

Key Highlights


  • 03:16 – What areas to reflect on 
  • 06:38 – Reviewing the ultimate effectiveness of your strategies versus your goals


  • 14:22 – First step to addressing declining performance
  • 18:59 – A great way to revitalize your strategy
  • 20:00 – Looking at where you stand now


  • 25:04 – Resetting is all about taking action. 
  • 26:22 – 1st step to your strategic-reset
  • 29:12 – 2nd step to your strategic-reset
  • 34:15 – Getting everyone aligned with the vision and mission.

Listener Reward from EKWA

The consumer journey, organic SEO, and developing engaging user experiences that produce ROI are areas in which Healthcare Success excels. In accordance with Google’s algorithm updates, EKWA will work hand in hand with your internal team to audit, evaluate, optimize, monitor, and continuously enhance your website.

The essential first step is to reflect on your marketing strategy and conduct a thorough audit. Through this free meeting, EKWA can assess your existing SEO efforts, make quick, high-impact modifications, and develop a comprehensive project plan to increase page rank and visibility.

Schedule a FREE consultation session to get a 12-month Marketing Strategy plan to grow your practice and fine-tune your consumer approach.

Naren Arulrajah

Host Naren Arulrajah

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.

Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.


Connect with Us:

Category: Business of Aesthetics Podcast
Sign up for our Newsletter to get the latest news,
updates and amazing offers delivered directly to your inbox.