Episode 10

Pricing Strategies

by Business of Aesthetics | October 1, 2020

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Identifying the right pricing strategies for your aesthetic practice is vital to optimizing both the number of appointments and profit.

In this week’s episode, Jeff and Naren discuss the importance of pricing strategies and how they impact your business. They share several proven strategies that will increase your profits and help you stay ahead of your competitors.

Key Highlights

  • Why is it important to find the right price in a competitive market? 
  • Why shouldn’t your pricing be too high or too low? 
  • How to find the right price for your products & services.
  • Who are your competitors and how can you identify them? 
  • How to identify the procedures that you do best.
  • What are the procedures that generate more revenue for your practice? 
  • How to conduct mystery shopping to learn about your competitors. 
  • How and when to restructure your pricing.
  • The importance of driving your patients towards services instead of injectables. 
  • Strategies to enhance profits through pricing. 
  • How to train your staff and team?
  • Negotiating with your patients.


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Category: Business of Aesthetics Podcast
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