Episode 177

Phone Call Mistakes that are Costing You Patients

by Business of Aesthetics | March 21, 2024

Share this Podcast

In this episode of the Business of Aesthetics podcast series, Ryan Davies, digital marketing advisor of Ekwa Marketing, sits with Naren Arulrajah, the founder of Ekwa Marketing, and explores the importance of managing patient phone calls.

Naren begins by highlighting the grave consequences of overlooking the initial patient phone call, emphasizing how even the slightest delay or mishap can result in significant losses for a practice.

Throughout the discussion, Naren and Ryan dissect common pitfalls in patient call handling, from the necessity of prompt responses to the crucial role of properly trained staff members.

They explore the nuances of language and rapport-building techniques, drawing from real-world experiences and expert insights to offer strategies for improvement.

They also highlight the value of using data-driven approaches to analyze call performance and improve the patient experience.

This episode is a must-listen for aesthetic professionals looking to improve their phone call-handling processes and drive growth and success.

Subscribe To Our Podcast

Key Highlights

  • 00:01:28 -Explores the importance of answering the first phone call properly and promptly.
  • 00:08:17 -Emphasizes the importance of putting the right person on the phone.
  • 00:18:16 -Stresses the importance of making the conversation short & being personal.
  • 00:35:43 -Discusses how a website not done properly can result in phones not ringing.

Links: Naren Arulrajah

Linkedin: linkedin.com/in/naren-arulrajah/

Instagram: Instagram.com/narenarulrajah/

Website: https://www.ekwa.com/


Host Ryan Davies Ryan Davies is a seasoned digital marketing advisor at ekwa.com, renowned for his sales and marketing psychology expertise. With a wealth of experience collaborating with companies and political campaigns, Ryan profoundly understands the intricacies of consumer behavior and how it influences purchasing decisions. As a certified Sandler Sales and Challenger Expert, he brings a unique perspective, employing innovative sales techniques that drive tangible results.

Recognized as a dynamic speaker and presenter, Ryan has graced numerous trade shows and events across North America, captivating audiences with his insightful talks on sales and marketing strategies.

His ability to communicate complex concepts relatable and engagingly has earned him a reputation as a sought-after industry expert. Attendees at his presentations gain practical insights and actionable takeaways that can be applied directly to their business endeavors.


Host Naren Arulrajah

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.


Connect with Us:

Category: Business of Aesthetics Podcast
Sign up for our Newsletter to get the latest news,
updates and amazing offers delivered directly to your inbox.