Episode 121

Patient Communication: How to Build Trust and Connection Featuring Dr. Dusan Sajic

by Business of Aesthetics | February 23, 2023

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Building a strong connection with patients is crucial for aesthetic practitioners. Patients often come in with a particular idea of what they want to achieve through aesthetic treatments, but it’s important to remember that they may not fully understand the procedures or potential outcomes. Therefore, it’s essential to actively listen to their concerns and questions, educate them on the available treatments and potential risks and benefits, and find common ground where you and the patient are comfortable moving forward.

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Background of Dr. Dusan Sajic

Dr. Sajic’s impressive background includes earning a Ph.D. in molecular immunology virology and inflammation from McMaster University. Prior to that, he earned an honors bachelor of science degree in biology at McMaster. He then completed medical training at the University of Western Ontario, which was followed by a dermatology residency at the University of Toronto.

Connect with Dr. Dusan Sajic

Website – www.sajicskin.com

Instagram – sajicskin

Facebook – SajicSkin

Naren Arulrajah

Host Naren Arulrajah

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.


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Category: Business of Aesthetics Podcast
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