Episode 190

No Upsell, All Inclusive Empowerment: Brit Costa’s Philosophy on Aesthetics Businesses

by Business of Aesthetics | June 19, 2024

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In this episode, Ryan Davies interviews Brit Costa, the founder of Macromedspa and the Princeton Co. They discuss Brit’s philosophy on aesthetic businesses, including redefining beauty standards, creating an empowering space for patients, and prioritizing patient well-being over profit margins. Britt emphasizes the importance of building relationships with patients, avoiding upselling, and treating each individual with respect and inclusiveness. She also shares her vision for the future of the aesthetics industry, focusing on natural treatments and putting the patient’s needs first.

Listeners will gain valuable tips on improving consultation techniques, personalizing services, and fostering long-term patient loyalty. Tune in to learn how to optimize your practice and thrive in the competitive aesthetics landscape.

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Key Highlights

  • 04:00 – Explores journey and philosophy
  • 08:00 – Discusses avoiding upselling and prioritizing patient well-being
  • 15:28 – Highlights the importance of inclusiveness and welcoming patients of all backgrounds
  • 23:23 – Emphasizes measuring success beyond profit margins


Host Ryan Davies Ryan Davies is a seasoned digital marketing advisor at ekwa.com, renowned for his sales and marketing psychology expertise. With a wealth of experience collaborating with companies and political campaigns, Ryan profoundly understands the intricacies of consumer behavior and how it influences purchasing decisions. As a certified Sandler Sales and Challenger Expert, he brings a unique perspective, employing innovative sales techniques that drive tangible results.

Recognized as a dynamic speaker and presenter, Ryan has graced numerous trade shows and events across North America, captivating audiences with his insightful talks on sales and marketing strategies.

His ability to communicate complex concepts relatable and engagingly has earned him a reputation as a sought-after industry expert. Attendees at his presentations gain practical insights and actionable takeaways that can be applied directly to their business endeavors.


Naren Arulrajah

Brit Costa is a beacon of resilience and empowerment whose journey embodies the transformative power of beauty and community. Despite facing profound personal challenges, Brit’s unwavering strength and commitment to growth have fueled her remarkable achievements.

A testament to her resilience, Brit overcame adversity to graduate college just a year after experiencing a devastating loss, showcasing her determination and perseverance. Harnessing her experiences, she channeled her passion for aesthetics and wellness into founding Macromed Spa and The Princeton Co., establishments renowned for their tranquil environments and cutting-edge treatments such as microneedling with PRP.

Brit’s ventures are more than just businesses; they are embodiments of her holistic approach to beauty and healing. Her dedication to creating non-clinical spaces that foster community and well-being reflects her belief in the transformative power of self-care.

Beyond her entrepreneurial endeavors, Brit is a passionate advocate for social causes. From standing alongside notable figures like Gloria Allred in the fight against upskirt crimes to initiating programs like “Angel of the Month,” which celebrates and honors deserving women in business, Brit’s commitment to giving back and uplifting others is unwavering.

Through her story and work, Brit inspires hope, joy, and the belief in the infinite potential of turning adversity into something profoundly beautiful.

Website: www.macromedspa.com

Instagram: www.instagram.com/macromedspa/


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Category: Business of Aesthetics Podcast
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