Episode 164

Medspa Marketing

by Business of Aesthetics | December 21, 2023

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This engaging podcast delves deep into the intricacies of marketing strategies, patient engagement, and creating an impactful online presence within the aesthetics industry.

With a focus on leveraging modern marketing techniques, the podcast offers a holistic approach to building and growing an aesthetic practice. Through candid conversations, industry experts host Ryan Davies and guest Dana Zeitler discuss the nuances of website development, content creation, social media engagement, and the importance of personal branding. The aim is to guide professionals toward effectively connecting with their audience and creating an authentic, relatable image in the digital realm.

The podcast serves as a beacon for practitioners looking to bridge the gap between their online presence and real-world practice. Exploring topics such as website updates, local audience engagement, and the balance between viral content and meaningful connections equips professionals with actionable insights to elevate their marketing strategies.

Listeners can expect invaluable advice and strategies gleaned from experts’ experiences, aiming to transform their aesthetic practice into a thriving, patient-centric establishment.

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Key Highlights

  • 00:07:39 – Discusses different approaches to social media
  • 00:23:03 – Highlights strategies for building an email list, using free PDF download, etc.
  • 00:35.01 –  Emphasizes website performances
  • 00:41.01 –  Explores the concept of viral posts and their impact

Links: Ryan Davies

Linkedin : linkedin.com/in/ryan-davies-manitoba/

Phone number : 2048980528

Links: Dana Zeitler

Training Page: dluxmedspa.com/aesthetic-injector-training/

Instagram: Instagram.com/naplesbeautyinjector/

 Email: Dana@dluxmedspa.com


Host Ryan Davies Ryan Davies is a seasoned digital marketing advisor at ekwa.com, renowned for his sales and marketing psychology expertise. With a wealth of experience collaborating with companies and political campaigns, Ryan profoundly understands the intricacies of consumer behavior and how it influences purchasing decisions. As a certified Sandler Sales and Challenger Expert, he brings a unique perspective, employing innovative sales techniques that drive tangible results.

Recognized as a dynamic speaker and presenter, Ryan has graced numerous trade shows and events across North America, captivating audiences with his insightful talks on sales and marketing strategies.

His ability to communicate complex concepts relatable and engagingly has earned him a reputation as a sought-after industry expert. Attendees at his presentations gain practical insights and actionable takeaways that can be applied directly to their business endeavors.


Dana Zeitler

Dana is the founder and CEO of D-Lux Medspa in Naples, Florida. She has been a PA for over 30 years. She has been practicing exclusively in aesthetics for the past 14 years and has been a practice owner for six years. Dana travels extensively to train with some of the world’s most renowned injectors.

She is passionate about training, speaking, and sharing her knowledge. She wants to elevate the industry through safe and effective treatments. In her practice, Dana loves helping her patients achieve their aesthetic goals. Her unique approach uses different dilutions of neurotoxins and bio-stimulatory injectables combined with lasers to customize results.

A natural-looking, beautiful result is always the desired outcome.


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Category: Business of Aesthetics Podcast
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