Episode 136

Mastering Aesthetic Medicine: Unveiling the Power of Education, Volume, and Social Media

by Business of Aesthetics | June 8, 2023

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We are privileged to sit with renowned cosmetic surgeon Dr. Timothy Katzen in this captivating episode. Join us as we explore the incredible impact of education and content creation in aesthetic medicine. Discover how Dr. Timothy Katzen, a true visionary, has utilized the power of social media and video marketing to educate and inspire patients. With over 100 informative videos on YouTube and a substantial Instagram following, he has become a trusted authority, sharing his expertise through captivating before and after pictures.

Delve into the challenges and triumphs of incorporating videography into his practice. From humble beginnings with essential tripods to enlisting a dedicated videographer, Dr. Timothy Katzen takes us behind the scenes, revealing the meticulous process of editing surgical footage. We also explore the transformative role of patient reviews, gaining valuable insights into their significance and influence. Join us on “The Aesthetic Experience” podcast as we embark on an unforgettable journey into aesthetic medicine with the remarkable Dr. Timothy Katzen.

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Key Highlights

  • 14:38 – Advertising on plastic surgery
  • 18:28 – Educating patients is important
  • 23:59 – Patients expressing a desire to be filmed
  • 24:56 – Avoiding email marketing
  • 26:59 – Reviewing through social media

Background of Timothy Katzen

Dr. Timothy Katzen is a board-certified plastic surgeon known for his expertise in various surgical procedures, particularly body lift, tummy tuck, and silicone injection removal. Based in Beverly Hills, California, Dr. Katzen has established himself as a reputable and skilled surgeon in plastic and reconstructive surgery.

With his board certification, Dr. Katzen has demonstrated his proficiency and dedication to maintaining the highest patient care and surgical excellence standards. Board certification signifies that he has undergone rigorous training and has met the necessary qualifications and criteria set forth by the relevant medical board.

Dr. Katzen has developed a specialization in body lift procedures, which involve comprehensive surgical techniques to improve the appearance and contour of the body. These procedures often target areas affected by weight loss, aging, or genetics, such as the abdomen, thighs, buttocks, and arms. His expertise extends to tummy tucks, designed to tighten the abdominal muscles and remove excess skin and fat to achieve a more toned and sculpts midsection.

Dr. Katzen also engages in live surgeries to share his expertise and educate others, which can be observed through his social media platform @drkatzenlive. These live surgeries provide a unique opportunity for interested individuals to gain insights into the surgical techniques employed by Dr. Katzen and witness the transformative results firsthand.

Located in Beverly Hills, a renowned hub for cosmetic surgery, Dr. Timothy Katzen continues to contribute to the field of plastic surgery through his skills, knowledge, and dedication to delivering exceptional results to his patients.

Connect with Timothy Katzen

Website: www.beverlyhills.timothykatzenmd.com

Instagram: @drkatzenmd

Twitter: @timothykatzenmd

Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.


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Category: Business of Aesthetics Podcast
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