Episode 160

Marketing that is right for me: Google Ads, SEO, Social Media Ads, or Organic Social Media

by Business of Aesthetics | November 23, 2023

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The podcast dives into the world of marketing methods and their impact on aesthetic businesses. It meticulously examines various strategies, shedding light on their challenges and costs and pinpointing the scenarios where each method shines brightest.

Listeners gain insights into a spectrum of marketing approaches ranging from digital campaigns to traditional advertising and how these avenues specifically apply to the nuanced landscape of aesthetic medicine. It emphasizes the necessity of impactful content creation, trust-building elements, and the precision required in targeting audiences to maximize any marketing investment.

In this discussion, the significance of content creation emerges as a standout factor, illustrating its power to captivate amidst the competitive realm of aesthetic medicine. Trust-building components in marketing strategies are highlighted for their role in fostering robust patient-practitioner relationships.

This podcast serves as a comprehensive guide for aesthetic professionals, offering practical advice on selecting the most fitting strategies, crafting engaging content, and effectively reaching their desired audience. It equips them with the knowledge needed to optimize their marketing efforts within the dynamic landscape of aesthetic medicine.

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Key Highlights

  • 03:00 – Introduces keynote speakers Naren Arulrajah and Ryan Davies.
  • 07:03 – Highlights detailed comparison of cost-effective strategies between Google Ads and SEO.
  • 28:33 –  Provides insights into the critical importance of NAP (Name, Address, Phone Number) consistency.
  • 38:07 – Explains the limitations and challenges of relying solely on organic social media.
  • 44:41 – Emphasizes the significance of traditional media marketing approaches.

Links: Naren Arulrajah

Linkedin : linkedin.com/in/naren-arulrajah/

 Instagram : Instagram.com/narenarulrajah/

Website: ekwa.com

Links: Ryan Davies

Linkedin: linkedin.com/in/ryan-davies-manitoba/

 Phone number: 2048980528


Host Naren Arulrajah

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.


Host Ryan Davies Ryan Davies is a seasoned digital marketing advisor at ekwa.com, renowned for his sales and marketing psychology expertise. With a wealth of experience collaborating with companies and political campaigns, Ryan profoundly understands the intricacies of consumer behavior and how it influences purchasing decisions. As a certified Sandler Sales and Challenger Expert, he brings a unique perspective, employing innovative sales techniques that drive tangible results.

Recognized as a dynamic speaker and presenter, Ryan has graced numerous trade shows and events across North America, captivating audiences with his insightful talks on sales and marketing strategies.

His ability to communicate complex concepts relatable and engagingly has earned him a reputation as a sought-after industry expert. Attendees at his presentations gain practical insights and actionable takeaways that can be applied directly to their business endeavors.


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Category: Business of Aesthetics Podcast
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