Welcome to an insightful journey into the world of medical spa management, where we have the pleasure of delving into the expertise of Skya Jones. Skya is a distinguished figure in the industry. She has a wealth of knowledge and experience in running successful med spas, making her a sought-after authority for those striving to excel in this competitive field.Throughout the podcast conversation, Sky shares invaluable insights on optimizing various aspects of a med spa business to drive growth and success. She emphasizes the importance of retaining customers and securing their next appointments before they leave the establishment, particularly due to the nature of their services, which often entail lengthy intervals between visits.
From examining key performance indicators (KPIs) like average client spend on services and retail orders to maximizing staff utilization percentages, Skya provides practical strategies for achieving tangible improvements. She also emphasizes the significance of the service-to-retail ratio and customized reporting to cater to the unique needs of each med spa. With a focus on actionable tactics and a passion for empowering fellow professionals, Skya stands out as an invaluable resource in the med spa industry. Her dedication to sharing knowledge and her commitment to staying ahead in this ever-evolving field make this podcast episode an essential listen for anyone looking to thrive in the business of aesthetics.
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- 07:53 – Highlights the significance of offering a livable base pay for service providers and investing in their training to ignite passion and excitement for their work.
- 19.26 – Training service providers to sell consultatively, not with discounts.
- 23.08 – Hiring service providers with good communication and rapport-building skills.
- 26.49 – Thorough hiring process with working interviews and references.
- 34.31 – Emphasizing pre-booking for retention and revenue.
Background of Skya Jones
Skya Jones is an accomplished professional in the beauty and tech industry, with a strong focus on education management. Currently serving as the Education Manager at Boulevard, she brings her wealth of knowledge and experience to the forefront of client experience and business growth within the med spa vertical.
With a passion for enhancing customer journeys, Skya emphasizes the importance of personalization, aiming to make every interaction feel like a high-end luxury experience. Her expertise extends beyond technical skills, as she excels in training service providers to sell effectively, promoting consultative approaches over aggressive sales tactics.
Skya’s dedication to team development is evident in her advocacy for service providers, ensuring they receive fair compensation and ample opportunities for continued education. Her calm and attentive demeanor fosters a positive work environment that encourages collaboration and success.
Throughout her career, Skya has been a driving force in the industry, contributing to the success of numerous businesses. As a respected thought leader, she actively shares her insights and wisdom through various platforms, making her a valuable asset to the beauty and tech community.
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Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.
Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.
Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.
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Category: Business of Aesthetics Podcast