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In this episode, Jeff & Naren discuss successfully proven strategies to follow when implementing new technology for an aesthetic practice.
Listen to this episode and learn these techniques to implement in your practice as well!
![Business of Aesthetics by Jeff Richmond](https://www.businessofaesthetics.org/wp-content/uploads/2020/08/Episode-4-1.jpg)
Key Discussion Points:
- Recap of the past episode
- How to align your Resources?
- How to lay the foundation- training protocols, telephone, FAQ, role play, repeat?
- How to develop Brand Ambassadors and MVP’s?
- How to launch marketing & promotions?
- External- SEO, Press release, social media plan, digital marketing plan
- How to Assess your Partnerships?
Key Highlights
- How to align the resources & your team?
- Importance of appointing champions ex: Phone consultations Champion & Clinical leads Champion
- Importance of delegating responsibilities
- MVP – Most Valuable Patients – How to leverage them?
- Ambassadors – Social Sharers – How to leverage these patients?
- Success stories
- How to offer discounts?
- How to create and build long term loyalty?
- How to Invest in SEO?
- About Innovative marketing strategies & ads to promote treatments
- Internal Marketing
- External Marketing
Resources
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Category: Business of Aesthetics Podcast