Episode 127

How One Celebrity Physician Developed His Brand

by Business of Aesthetics | April 6, 2023

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Dr. Tijion Esho, a renowned aesthetic doctor, shares his journey on how he became known as “the lip doctor” in the UK’s aesthetics industry. Dr. Esho started by leveraging social media to showcase his work, posting before and after pictures of his clients on Instagram, which quickly gained traction. One of his celebrity clients also posted about him on social media, which marked a turning point in his business, resulting in an influx of new followers and press requests. As a successful entrepreneur, Dr. Esho believes in studying other successful brands, particularly luxury brands like Chanel, to learn how they built their legacies and created trust and quality across the board. He realized the importance of creating unconscious income and scaling his business quickly, and began exploring different parts of his business that could grow with touch points. This led him to create his own products, including skincare and home devices. This episode is a must-listen for anyone looking to grow their brand and reach new heights in the aesthetic industry as he shares valuable tips from experiences he has gathered throughout his journey.

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Background of Dr. Esho

Dr. Tijion Esho is a renowned medical doctor specializing in aesthetic medicine and non-surgical procedures. With his obsession for detail and passion for creating natural results, Dr. Esho has become an industry leader in the field. He is a popular figure on television, appearing on E4’s Body Fixers and ITV’s This Morning as their resident medical doctor. Dr. Esho’s client list includes some of the biggest names in fashion, film, and beauty, as well as royalty. He has been featured in prestigious publications such as Forbes, Vogue, and Harper’s Bazaar, and is known for his expertise in lip augmentation procedures and laser skin rejuvenation. Dr. Esho is also a podcast host, charity founder, and the creator of aesthetic tools such as Midas by Esho. He is a highly experienced medical doctor with a Bachelor of Medicine (MBCHB) from Leicester Medical School and extensive advanced level medical training. Learn more about Dr. Esho

Connect with Dr. Esho

Website: www.eshoclinic.co.uk

Instagram: drtijionesho

Facebook: ESHO. MD

Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.


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Category: Business of Aesthetics Podcast
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