Episode 158

Growing An Ultrasound Training Center

by Business of Aesthetics | November 9, 2023

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Welcome to the Business of Aesthetics Podcast, where we venture into the dynamic world of aesthetics, offering essential insights for professionals on their journey to success. In this episode, our seasoned host, Dana Zeitler, leads a captivating conversation with the distinguished guest, Dani Sher. Together, they explore a wide array of topics relevant to aesthetics professionals and anyone aspiring to achieve personal and professional growth.

Throughout the discussion, they emphasize the importance of early exposure to business literature, the use of ultrasound in aesthetic procedures, the value of surrounding oneself with the right people, and the pivotal role of relationships in pursuing success. Dani generously shares her insights and experiences, offering a roadmap for excellence in aesthetics that she has honed through her remarkable journey. This podcast is a must-listen for all those eager to thrive in the world of aesthetics. 

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Key Highlights

  • 5:11 –   Talks about using ultrasound in aesthetics and the reasons for interest.t.
  • 9.23 – Share’s journey of starting her brick-and-mortar aesthetic practice.
  • 26:54 – Discusses the importance of reading business books early in their careers.
  • 28:35 – Delves into the significance of building and nurturing relationships in the aesthetics industry.

Bio Data of Dani Sher

Dani Sher is a Physician Assistant Injector and founded her practice, Sparkles Aesthetics. A Jacksonville, Florida native, she pursued her passion for medicine after earning a Bachelor’s degree in French from Washington University in St. Louis. Despite starting her career as an improv comedian, Dani transitioned back to the medical field in 2008 by attending Midwestern University’s Physician Assistant program. She initially worked in Emergency medicine as an ER Physician Assistant for a decade before developing an interest in aesthetics.

Dani’s commitment to excellence in aesthetics led her to train with internationally renowned injectors and collaborate with Dr. Rosett to expand her expertise. She has a unique background in ultrasound technology, having used it extensively in the ER, and is one of the few trainers for Ultrasound for Aesthetics in the USA. She is renowned for teaching one of the only accredited injector ultrasound courses. In 2022, Dani received national recognition with an aesthetic award for her safety standards and techniques. As a pioneer in ultrasound for aesthetics, she holds several provisional patents for her innovative designs and courses, making her a respected figure in the industry.


Website: sparkleaesthetics.com/

Instagram: Instagram.com/dani_sparkle_pa/


Host Dana-Zeitler Dana is the founder and CEO of D-Lux Medspa in Naples, Florida. She has been a PA for over 30 years. She has been practicing exclusively in aesthetics for the past 14 years and has been a practice owner for six years. Dana travels extensively to train with some of the world’s most renowned injectors.

She is passionate about training, speaking, and sharing her knowledge. She wants to elevate the industry through safe and effective treatments.

In her practice, Dana loves helping her patients achieve their aesthetic goals. Her unique approach uses different dilutions of neurotoxins and bio-stimulatory injectables combined with lasers to customize results. A natural-looking, beautiful result is always the desired outcome.

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Category: Business of Aesthetics Podcast
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