Episode 117

Grow Your Cosmetic Practice with Male Patients

by Business of Aesthetics | January 26, 2023

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The worldwide aesthetic market is anticipated to grow to more than USD 300 billion by 2030, indicating that it will definitely continue to rise steadily. Although women make up the majority of aesthetic medicine patients, current studies show an increasing number of men are opting for cosmetic procedures. However, the male clientele is mostly untapped in many aesthetic practices. Drawing more male patients into your practice is an excellent opportunity to grow your business, but getting them through the door takes time and effort.

In this week’s edition, Jeff and Naren explain ways to grow aesthetic practices with Male Patients! Tune in Now!

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Key Highlights

  • 08:38 – Creating an inclusive environment online and in-person
  • 15:40 – Addressing top areas of concern
  • 19.40 – Focusing on the face
  • 23:45 – Hair treatment options for men
  • 30:28 – Elevate options for the body
  • 35:03 – Breaking down barriers

Listener Reward from EKWA

Websites of many aesthetic practices are like billboards on deserts. Nobody comes across them, nor are they aware of the services. An excellent SEO strategy can be the solution for this. Even if people land on your website, there are many other fundamentals to be concerned about to get proper conversions. Fundamentals, such as trustworthiness, relatability, and navigation. Therefore, whatever the patient base you’re targeting, your website should be thoroughly optimized. Learn where your practice stands regarding website optimization and SEO and get quick solutions with a 12- month marketing plan for free through a Marketing Strategy Meeting with EKWA. Ekwa is one of the few healthcare marketing agencies in the USA helping practices thrive. Connect with digital marketing experts today and make 2023 your best year yet.

Naren Arulrajah

Host Naren Arulrajah

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.


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Category: Business of Aesthetics Podcast
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