Episode 145

Google SEO vs Social Media

by Business of Aesthetics | August 10, 2023

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Tune in to the latest episode of the Business of Aesthetics podcast for an insightful discussion on the indispensable role of marketing in the world of aesthetic practices. Whether you’re running a med spa, dermatology clinic, or plastic surgery practice, attracting new patients is key to success. Join us as we delve into patient acquisition with a seasoned expert with over 17 years of experience, having worked with countless practices.

This episode explores the most cost-effective strategies to drive patient traffic, ranging from tried-and-true Search Engine Optimization (SEO) to Google Ads. Discover the secrets behind securing organic traffic through Google’s top 5%, the intricacies of social media’s impact on patient engagement, and the surprising realities of traditional media’s efficacy in the digital age. Our guest sheds light on the critical factors that make SEO the golden ticket to quality leads and explains why certain methods might not yield the desired results.

This episode offers invaluable insights and actionable tips if you want to supercharge your practice’s patient acquisition game. Join us as we unravel the marketing puzzle in aesthetics and empower your course for success. Don’t miss out—tune in now!.

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Key Highlights

  • 02:10 – Unveil the power of SEO for targeted patient acquisition.
  • 05:24 – Navigate the intricacies of Google Ads’ cost-effectiveness..
  • 09.48 – Assess organic social media’s impact on practice growth.
  • 13:20 – Scrutinize traditional media’s relevance in modern aesthetics marketing.

Background of Naren Arulrajah

Naren Arulrajah is an accomplished entrepreneur with a unique vision for success. Naren’s journey reflects his deep belief in the power of shared achievements. He understands that true success extends its impact to enrich individuals and their relationships.

With an unwavering commitment to holistic growth, Naren has forged his path by embracing failures as stepping stones to triumph. His entrepreneurial spirit is a testament to his resilience and dedication to building a legacy that touches lives on multiple levels.

As a driving force behind his endeavors, Naren’s story is a forceful reminder that success is most fulfilling when it reaches beyond personal accomplishments. For those seeking inspiration from a seasoned entrepreneur who embodies the ethos of wholesome success, Naren Arulrajah’s journey stands as a guiding light.

Connect with  Naren Arulrajah

Linkedin:  https://www.linkedin.com/in/naren-arulrajah/


Host-Sanoja-Weesinghe Sanoja Weesinghe is a results-oriented marketing professional with over four years of industry experience. Known for her leadership, she excels in online marketing, social media campaigns, PPC, client service, and Email marketing. Sanoja’s collaborative nature and attention to detail foster innovation and success in every endeavor. Her commitment to learning keeps her at the forefront of industry trends, making her a go-to for growth-focused results.


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Category: Business of Aesthetics Podcast
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