Episode 189

From Concept to Clientele: The Journey of Establishing Aesthetics Membership Plans

by Business of Aesthetics | June 13, 2024

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In this episode, we welcome our guest expert for this week, Jordyn Harman, an advanced registered nurse practitioner, as she sits down with us for a discussion about the journey of establishing aesthetic membership plans. Jordyn shares her experience of starting her own business and the creative ways she has been able to provide high-quality healthcare services to her community.

Jordyn discusses the benefits of membership plans, the different tiers and pricing structures, and the importance of knowing your numbers and profitability.

Jordyn emphasizes the significance of patient retention and providing a five-star patient experience to ensure the success of membership plans.

She shares strategies that have been successful in attracting and retaining members in the aesthetics industry. She emphasizes the importance of effective marketing and promotion, both internally and externally.

Harman highlights the use of marketing materials, social media graphics, and in-person promotion to attract and educate potential members.

She also discusses the benefits of offering discounts, free services, and rewards to incentivize membership sign-ups. Harman believes that having a membership plan is essential for the future success of businesses in the industry and encourages others to adapt and plan accordingly.

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Key Highlights

  • 04:56 – Discusses the Journey as a Nurse Practitioner.
  • 07:56 – Highlights the Benefits of Membership Plans.
  • 15:10 – Explores Patient Retention and Experience.
  • 31:26 – Emphasizes the Importance of Having a Membership Plan.


Host Ryan Davies Ryan Davies is a seasoned digital marketing advisor at ekwa.com, renowned for his sales and marketing psychology expertise. With a wealth of experience collaborating with companies and political campaigns, Ryan profoundly understands the intricacies of consumer behavior and how it influences purchasing decisions. As a certified Sandler Sales and Challenger Expert, he brings a unique perspective, employing innovative sales techniques that drive tangible results.

Recognized as a dynamic speaker and presenter, Ryan has graced numerous trade shows and events across North America, captivating audiences with his insightful talks on sales and marketing strategies.

His ability to communicate complex concepts relatable and engagingly has earned him a reputation as a sought-after industry expert. Attendees at his presentations gain practical insights and actionable takeaways that can be applied directly to their business endeavors.


Jordyn Harman

As an Advanced Registered Nurse Practitioner at Palo Alto County Health System in Iowa, Jordyn Harman brings a wealth of knowledge and dedication to their patient’s care. With a strong educational foundation from Simmons University, Jordyn continuously strives to provide high-quality healthcare services to the community they serve.

Both personally and professionally, Jordyn is deeply rooted in the vibrant community of Pocahontas, Iowa. Growing up in Pocahontas has instilled in her a profound appreciation for the people and the area, driving her commitment to improving the health and well-being of its residents. In her role as an ARNP, she is honored to contribute to the health system’s mission of delivering compassionate and comprehensive healthcare services to individuals and families throughout the region.

Instagram: www.instagram.com/jordynharmannp/


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Category: Business of Aesthetics Podcast
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