In this insightful podcast, industry experts delve into the critical aspects of digital marketing strategies for aesthetic practices, focusing on Google reviews and SEO (Search Engine Optimization). The discussion emphasizes the profound impact of Google reviews on a practice’s online visibility and reputation. The experts underscore the significance of a comprehensive digital marketing approach by highlighting the key factors that Google considers in ranking businesses, such as review quality and quantity.
Moreover, the conversation delves into the strategic sequencing of Google Ads and SEO, offering valuable insights into why dominating SEO first can be more cost-effective and efficient. The experts also discuss the unparalleled value of organic search results in attracting high-value patients. Throughout the conversation, they emphasize the importance of trust and credibility in online marketing efforts, illuminating why organic SEO-driven traffic yields superior results compared to paid advertising. This podcast provides a glimpse into the essential principles that drive successful digital marketing in the aesthetic industry.
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- 04:36 – Share the benefits of acknowledging Google reviews and the common mistakes practitioners make when handling them.
- 29:02 – Discusses three crucial aspects that Google looks for in reviews, emphasizing how these factors can significantly impact a practice’s online visibility and reputation.
- 35:37 – Explores the topic of when to consider using Google Ads, highlighting the circumstances, such as being a startup, where Google Ads may be a suitable option before dominating SEO.
- 42.07 – Reiterates the importance of excelling in various SEO aspects, including website quality, consistency, and expertise.
Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.
Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.
Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.
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Category: Business of Aesthetics Podcast