Business of Aesthetics Expert Panel – Branding Beyond the Logo: Crafting a Magnetic Aesthetic Identity

by Business of Aesthetics | December 18, 2025

Key Insights Shared During This Panel, 

  • How to define your brand essence: mission, values, and personality that resonate
  • Ways to create a consistent visual and verbal identity across every touchpoint
  • Strategies to build emotional connections through storytelling and experience
  • How to make your patient experience a true reflection of your brand promise

Resources!

For your practice, a strong online presence is essential for attracting and building trust with potential patients, showcasing the services you offer, and standing out from the rest.

Book Your Free ($900 worth) Marketing Strategy Consultation!

You can also directly reach us @ (207) 502-6438

Panelists

  1. Eva Sheie – linkedin/evasheie/
  2. Rachel Phillips, LMA – linkedin/rachelmichaels/
  3. Dr. Alex Roher, MD – linkedin/dr-alex-roher-md-27624413b/
  4. Michael Antosy – linkedin/michaelantosy/

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