Episode 168

Crafting Your Medspa’s Clear Message and Brand with Stephen Boice

by Business of Aesthetics | January 18, 2024

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In this episode of the Business of Aesthetics podcast, host Dana Zeitler engages in an informative conversation with the esteemed guest, Stephen Boice, a leading expert in the aesthetic industry. Delving deep into the world of medspa management and brand development, this episode exposes invaluable insights for aesthetic professionals seeking to fortify their practices in an ever-evolving landscape. As a trusted authority and coach within the aesthetic industry, Stephen Boice brings a vast amount of information and expertise garnered from years of experience, shedding light on the intricacies of crafting a medspa’s clear message and brand identity. The episode centers around the crucial aspects of navigating the dynamic challenges faced by professionals in the aesthetic domain, ranging from product choices to self-regenerative healing.

Aesthetic professionals tuning in will discover actionable strategies for enhancing their practice’s positioning in the market, embracing cleaner, organic product choices, and fostering a profound understanding of the differences in compensation structure for staff—a topic often overlooked yet key for sustainable growth. With a focus on practical advice and expert guidance, this episode is a must-listen for aesthetic practitioners striving to boost their medspa’s presence, aligning their brands with the principles of cleaner living and healthier practices. Tune in to gain invaluable wisdom and transformative strategies for steering your aesthetic practice toward resounding success.

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Key Highlights

  • 00:01:15 – Elaborates on establishing and running a medspa.
  • 00:06:00 – Emphasizes on prioritizing patient comfort
  • 00:08:51 – Highlights the significance of a clear messaging strategy
  • 00:24:00 – Explores the pivotal role of community engagement
  • 00:31:28 – Delves into compensation or remuneration.


Dana Zeitler

Dana is the founder and CEO of D-Lux Medspa in Naples, Florida. She has been a PA for over 30 years. She has been practicing exclusively in aesthetics for the past 14 years and has been a practice owner for six years. Dana travels extensively to train with some of the world’s most renowned injectors

She is passionate about training, speaking, and sharing her knowledge. She wants to elevate the industry through safe and effective treatments. In her practice, Dana loves helping her patients achieve their aesthetic goals. Her unique approach uses different dilutions of neurotoxins and bio-stimulatory injectables combined with lasers to customize results.

A natural-looking, beautiful result is always the desired outcome.


Michael Walker

Stephen Boice, President of Elevate Medical Aesthetics Training since July 2023, is a seasoned expert in coaching aesthetic practices. Based in Haymarket, Virginia, he employs remote connectivity to assist clients globally. Specializing in helping medical aesthetic practices tackle business challenges, Stephen aids in identifying and improving underperforming areas. He recognizes that while these practices excel in patient care, managing their business side can be daunting.

At Elevate Medical Aesthetics Training, Stephen and his team offer tailored frameworks for aesthetic practitioners. These strategies aim to boost revenue and streamline operations, addressing a gap in practical implementation often missing in online resources. Through his coaching, Stephen has guided numerous aesthetic practices, empowering them to navigate business complexities confidently. With a commitment to excellence, he continues to drive success in an industry where he enables practices to focus on exceptional patient care while achieving their business goals. .


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Category: Business of Aesthetics Podcast
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