Episode 181

Crafting Medspa Growth: Relocation, Buildouts, and Budgeting Success

by Business of Aesthetics | April 18, 2024

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Welcome to another episode of the Business of Aesthetics podcast series, where we explore the journey of Loretta Zanetti, Aesthetic Nurse Practitioner & Founder of Erasable Medspa, and her husband, Michael Zanetti, chairman of Erasable Medspa, who are the pioneers in the Medspa industry. In this insightful episode, we discover the remarkable evolution of their business from humble beginnings to substantial growth.

Loretta Zanetti, a distinguished veteran with 18 and a half years of service in the US Army, kick-started her venture into the Medspa world by specializing in tattoo removal services, initially catering to military personnel. As she expanded her skills to include laser hair removal, Botox, and fillers, she forged a path of innovation and success.

Joined by her husband, Michael Zanetti, the duo shares highlights details on relocation, buildouts, and budgeting. Their transition from leasing space to owning their building showcases strategic decision-making and unwavering commitment to growth.

From ensuring the interior design adhered to the budget limit and complies with the building regulations. It is equally important to pay attention to every detail so that nothing gets overlooked. They leave no stone unturned.

By listening in, aesthetic professionals will gain expert advice and firsthand experiences to fuel their journey toward Medspa success.

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Key Highlights

  • 00:03:30 -Highlights medspa entry through specialized tattoo removal for the military.
  • 00:08:21 -Discusses the unique timeline that it took to acquire the land and move into it.
  • 00:14:46 -Stresses the importance of knowing about cost segregation studies.
  • 00:18:01 -Emphasizes focusing on patient demographics.

Links: Loretta Zanetti

Website: erasablemedspa.com/

Instagram: Instagram.com/erasablemedspa/

Linkedin: linkedin.com/in/loretta-zanetti-24438724/

Email address: Loretta@erasablemedspa.com, zanetti@erasalemedspa.com


Dana Zeitler

Dana is the founder and CEO of D-Lux Medspa in Naples, Florida. She has been a PA for over 30 years. She has been practicing exclusively in aesthetics for the past 14 years and has been a practice owner for six years. Dana travels extensively to train with some of the world’s most renowned injectors

She is passionate about training, speaking, and sharing her knowledge. She wants to elevate the industry through safe and effective treatments. In her practice, Dana loves helping her patients achieve their aesthetic goals. Her unique approach uses different dilutions of neurotoxins and bio-stimulatory injectables combined with lasers to customize results.

A natural-looking, beautiful result is always the desired outcome.


Loretta Zanetti, Founder & Co-Owner 
            Erasable MedSpa

Loretta Nguyen Zanetti joined the US Army as a surgical technician. She graduated from Columbus State University in Georgia with a Bachelor of Science in Nursing, followed by Western University of Health Sciences in California with a Master of Science in Nursing. Loretta has served in the Army for over 15 years as a military officer and currently holds Lieutenant Colonel’s rank.

Building on her experience and leveraging her skills as an advanced registered nurse practitioner and certified laser specialist, Loretta is proud to help her clients achieve their aesthetic goals. To date, she has performed thousands of laser tattoo removals and aesthetic procedures. She travels across the country as a trainer and speaker on various aesthetic topics.


Michael Zanetti, Chairman of Erasable Medspa Co-Founder and CEO at TradesFactor

Michael Zanetti brings over two decades of dynamic leadership, consulting, and management experience across the United States, Europe, and the Middle East to his role. With a genuine dedication to talent development and team empowerment, he has honed his expertise in fostering growth and success within organizations. Holding an MBA from the prestigious Thunderbird School of Global Management and boasting a background as an Army combat veteran, Zanetti embodies resilience, strategic understanding, and a commitment to excellence. His passion for revolutionizing the skilled craft labor market drives his vision at TradesFactor, where he is determined to spearhead transformative change. Zanetti’s unique blend of experience, education, and unwavering dedication positions him as a driving force in reshaping the future of skilled labor.


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Category: Business of Aesthetics Podcast
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