Episode 85

Core Values for a Successful Practice

by Business of Aesthetics | May 26, 2022

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In this week’s edition, Jeff talked to the medical directors of L & P Aesthetics, Dr. David and Dr. Sachin, as they share the values they followed to build a world-class practice.

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Background of Dr. David Lieberman

Dr. Lieberman is a double board-certified, fellowship-trained facial plastic and reconstructive surgeon serving the San Francisco Bay Area with an office in Palo Alto, CA. Certified by the American Board of Otolaryngology-Head and Neck Surgery. He is also a member of the American Academy of Facial Plastic and Reconstructive Surgery and possesses a comprehensive knowledge of the intricacies of facial anatomy. 

Background of Dr. Sachin Parikh

Dr. Sachin S. Parikh is a dual board-certified and fellowship-trained facial plastic and reconstructive surgeon with a state-of-the-art clinic and surgical center in Palo Alto, CA. He is among a group of the best facial plastic surgeons in the San Francisco Bay Area trained extensively in both facial plastic surgery and head and neck surgery, giving him a unique understanding of the face and its underlying structures.

Connect with Dr. David Lieberman and Dr. Sachin Parikh 

Instagram – instagram.com/forthefacebayarea

Email – info@fortheface.com

Website – www.fortheface.com


Naren Arulrajah

Host Naren Arulrajah

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.


Jeffrey Richmond

Host Jeffrey Richmond Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.

Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.

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Category: Business of Aesthetics Podcast
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